Cheshire-based fragrance-led dwelling and way of life model Fabulosa has consolidated its ecommerce presence with the launch of a web site.
The platform goals to allow ease of entry and navigation, permitting clients to find merchandise with improved search performance and skill to filter by perfume, product sort and measurement.
Fabulosa has moreover enhanced the checkout course of, enabling consumers to simply full their buyer journey.
As a part of the platform overhaul, a ‘Fragrance of the Month’ part has been added to the house web page.
Adam Burnett, group advertising and marketing director at Nantwich-based Fabulosa, stated: “Fabulosa is a strong model with the stretch to transcend a number of product classes with our progressive strategy to perfume; the new e-commerce platform permits us to make our numerous vary extra accessible to the wide selection of shoppers who’re hungry for new selections and new fragrances, in search of their cleansing merchandise to carry extra than simply dust alone. “Building upon the numerous uplift in on-line gross sales already achieved, the new web site additional helps our bold progress plans whereas enabling us to reinforce our all-important customer-centric focus.”