Fabulosa, the fragrance-led house and way of life model, has consolidated its e-commerce presence with the launch of a up to date new web site.
Offering an all-encompassing clean person expertise, the revolutionary platform allows ease of entry and navigation, permitting customers to find merchandise effectively with improved search performance and the power to filter by perfume, product kind and dimension. Fabulosa has moreover enhanced the checkout course of, enabling consumers to simply full their buyer journey.
Keeping the patron entrance of thoughts all through the re-design course of, a ‘favourites’ perform has been carried out for customers to avoid wasting their most desired merchandise to an simply accessible, personalised checklist. Extended product data can be included to allow extra knowledgeable buy choices, with product and scent particulars, directions to be used, and floor suggestions featured.
As a part of the platform overhaul, a ‘Fragrance of the Month’ part has been added to the house web page, shining a highlight on a special scent frequently and showcasing the model’s in depth providing of thrilling fragrances.
To mark the revealing of the new e-commerce site, Fabulosa is launching a sequence of weekly promotions commencing with 15% off all merchandise for the primary week, and lowering by 5% weekly for the next two weeks.
Adam Burnett, group advertising director at Fabulosa, commented on the new launch and stated: “Fabulosa is a robust model with the stretch to transcend a number of product classes with our revolutionary strategy to perfume; the new e-commerce platform permits us to make our numerous vary extra accessible to the big selection of customers who’re hungry for new decisions and new fragrances, in search of their cleansing merchandise to raise extra than simply dust alone.
“Building upon the numerous uplift in on-line gross sales already achieved, the new web site additional helps our formidable development plans whereas enabling us to boost our all-important customer-centric focus.”
Established simply over three years in the past, Fabulosa has had a meteoric rise. First launching into the mature family cleansing class in 2019, Fabulosa has been quickly taking market share. It’s not solely attaining extra liquid quantity share than all different liquid disinfectants manufacturers, however with its distinctive prolific new product growth (NPD) drive, the enterprise has not too long ago change into the UK’s primary privately-owned model in all the cleansing market, by quantity and worth. (Kantar 52 w/e December twenty sixth 2021).
Fabulosa’s huge vary consists of Surface Care, Air Care, Laundry Care, Personal Care, Shoe Care and Task Specific ranges together with automotive care and backyard care.
https://www.retailtimes.co.uk/fabulosa-unveils-new-e-commerce-site/
