Viktor & Rolf: ‘Seeing FKA twigs Was Like Self-Realisation. It Cannot Get Any Better Than This’

Few issues are as evocative as scent, whether or not it is a odor that triggers a reminiscence in a Proustian second or a scrumptious perfume that occurs to waft previous you on the street. No surprise, then, that the fragrance we put on is so vital, like including the ultimate flourish to any nice outfit. Few folks perceive the legendary energy of scent higher than Viktor Horsting and Rolf Snoeren, the artistic powerhouses behind Viktor & Rolf.Having seen unimaginable success with their FLOWERBOMB perfume launched again in 2005, the design duo launched into a ten 12 months quest to develop GOOD FORTUNE. And it is a lot greater than only a fragrance.’We wished to create a perfume that may be about non secular glamour,’ says Horsting. ‘That was the beginning beginning idea. We see round us that virtuality is one thing that is very prevalent within the growth of society. But persons are trying and looking for that means inside themselves. So did we.’The give attention to this idea of ‘fashionable spirituality’ led Anne Flipo and Nicolas Beaulieu, Viktor & Rolf’s perfumers, to find a robust alchemy of components anchored on this planet of white magic. In reality, the scent’s prime notes embody a never-before-seen mixture of fennel and gentian flower. ‘The flower was historically used to create a love potion,’ explains Snoeren. ‘We actually preferred that notion.’Over the ten years of growth, Flipo and Beaulieu went via a whopping 3,500 trials earlier than discovering the right scent, which additionally has a vegan components with no animal-derived ingredient. For the center notes, they added a  Superinfusion of velvety Indian Jasmine Grandiflorum, in addition to ethically sourced, creamy vanilla from Madagascar  for the bottom notes.Who finest to current such a perfume to the world? Viktor & Rolf might consider no person extra excellent than FKA twigs. ‘We went to see a live performance of hers and we have been very impressed by the truth that she has so many alternative sides of her that she has so many alternative abilities. She’s very genuine, very authentic,’ Horsting says. ‘Looking at her at that live performance was like self-realisation. Like, it can’t get any higher than this. And then we began interviews along with her and he or she’s a really non secular individual.’Snoeren provides: ‘It’s about turning into the very best model of your self and twigs is an excellent instance of that.’Indeed, for twigs this marketing campaign means she’s come full circle in a manner. ‘Before my profession took off, I had a job as a magnificence advisor at a division retailer in London,’ she says. ‘That’s the place I received to know Viktor&Rolf as I used to be a salesman for the model. Becoming a part of their universe appears like magic, a dream come true. I really feel there’s this bond that unites us.’Of course, for such a bewitching and mystical perfume, the bottle housing it needed to be fairly particular. ‘After FLOWERBOMB, and the great fortune that it introduced us,’ the designers say, ‘we felt for one thing non secular, with a bottle that appears like a crystal ball.’ Made with 15% recycled glass and 100% recyclable, GOOD FORTUNE can be refillable, permitting you to take pleasure in it endlessly. You may even customise your bottle with fairly charms together with moon and astrological indicators, all of which will be engraved, too.Horsting describes the method of inventing a brand new scent as a ‘labour of affection’ so, whereas the designers actually have concepts for much more going ahead, they’re conscious that it takes time for these concepts to come back to fruition.’For us, the whole lot is linked and intertwined. And all of it comes from the identical supply. Everything we do expresses the identical core values, I feel, like the ability of transformation. And GOOD FORTUNE is about non secular glamour. But I feel all of our work is about glamour or spirituality. So it is all linked.’ and skin/viktor-rolf-good-fortune-perfume-fka-twigs/

Recommended For You

About the Author: Jessica