Trade shows: Full house for Paris Packaging Week 2022

The occasion, organised by Easyfairs, introduced collectively professionals from the aerosol and allotting (ADF), magnificence and perfume (PCD), premium drinks (PLD) and different luxurious sectors. Some 6,912 guests, and a complete of 10,509 attendees together with stand personnel from the 637 exhibitors, handed by means of the doorways of the 2022 version of Paris Packaging Week. This yr’s figures are fairly just like figures equal to these of the pre-pandemic version in January 2020, which welcomed 650 exhibitors and greater than 10,000 guests.
“We are more than happy with the customer and exhibitor figures. The well being state of affairs prompt that there could also be a drop within the variety of contributors, however this was not the case. Paris Packaging Week is again to the superb figures of its 2020 version, with an extra human dimension: the pleasure of lastly assembly and being collectively. This is what struck me as I toured the present. The environment was considered one of smiles, of constructive power, of the enjoyment of being nose to nose once more. It was the reunion our trade wanted,” mentioned Josh Brooks, occasion director of Paris Packaging Week.
The 637 exhibitors, together with greater than 100 first-time exhibitors, occupied 25,000 sq. metres of exhibition area, together with Talks phases, Awards galleries and the various networking areas throughout the present flooring.
Innovation Awards, scholar challenges, and conferences had been additionally key highlights of this version.
Innovation Awards
After the winners had been unveiled final April, the ADF, PCD and PLD Innovation Awards ceremonies had been held within the presence of all contributors. These three ceremonies plus a brand new gallery highlighted 5 key market traits:
 Monomaterial packaging;
 Reduction of fabric use;
 Consumer expertise.
Each ceremony was marked by a keynote speech by a number one determine in his or her sector: the PCD Innovation Awards by Franck Marilly, President and CEO of Shiseido EMEA; the ADF Innovation Awards by Alain d’Haese, General Secretary of the FEA (European Aerosol Federation); and the PLD Innovation Awards by Sandrine Sommer, Chief Sustainability Officer of Moët Hennessy.
Student challenges
This yr once more, packaging faculty ESEPAC and the École Supérieure du Parfum (ESP) college students labored on a undertaking proposed by a key participant within the cosmetics market, The Estée Lauder Companies for this version.
The 5 successful initiatives and their creators had been thus invited to current the end result of their reflections on the PCD Talks stage. This yr’s theme was: “How to reinvent distinctive, luxurious and sustainable shopper experiences for the posh perfume market.” The initiatives had been additionally exhibited on the coronary heart of the present.
“We had been impressed by the scholars’ work. They had been in a position to present artistic audacity and categorical a number of avenues for packaging that’s nearer to the mixed wishes of the manufacturers and their prospects. Their professionalism and creativeness augur properly for our professions,” mentioned Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation at The Estée Lauder Companies Inc.
For the primary time in 2022, the packaging faculty ESIReims proposed to its college students and supplied them the chance to take up the problem launched by Huda Beauty and Shiseido that consisted in both completely reinventing a palette of 18 shades by making it refillable and recyclable, or reworking the secondary packaging of the Kayali model’s flagship fragrance by rethinking it by way of eco-design and industrialization.
“We are delighted and excited by the scholars’ work. They had been very dedicated to the initiatives and had been in a position to give you very concrete solutions to the issues we offered them with,” mentioned Wendy Annonay, Sr. Director, Packaging Design & Development at Huda Beauty.
The Shiseido problem relied on very exact specs and requested the scholars to revisit the WASO vary devoted to Generation Z. Emmanuelle Bonardi, Shiseido’s Director of Packaging Development, praised the superb work carried out: “They got here up with actual, concrete, well-thought-out and well-designed initiatives. They had been in a position to suggest actual options with spectacular rigour and maturity.
The successful works within the varied classes had been additionally on show for guests to see.
Talks and guided excursions
The dynamism of Paris Packaging Week was additionally expressed in its Talks and its inspirational areas. The 2022 version marked the primary gallery devoted to the Innovation Awards, which complemented one other inspiring area: the Pentawards gallery, curated by the main annual worldwide packaging design competitors.
The Eco-Tours had been significantly properly attended and appreciated, as was the wealthy programme of conferences. These addressed essential themes for the three pillars of the occasion: the response to new shopper expectations, eco-responsibility, which has change into a central challenge in all packaging growth, the place of technological improvements within the packaging of the longer term, and the brand new issues arising from the pandemic.
On course for 2023
The subsequent version of Paris Packaging Week will probably be held on 25 and 26 January 2023, nonetheless at Porte de Versailles. Two main improvements have already been introduced: the launch of a Paris version of Packaging Première below the Paris Packaging Week umbrella, alongside ADF, PCD and PLD; and a significant new partnership with the European Aerosol Federation (FEA), in an effort to merge their biennial Global Aerosol Events, with ADF.
“Beauty and high-end drinks characterize about 75% of the posh packaging market. The remaining 25% considerations high-quality meals, confectionery, watches and jewelry, leather-based items, trend, equipment and luxurious retail. All these areas are lined by the Packaging Première present and launching Packaging Première at Paris Packaging Week 2023 permits us to create a whole occasion focused on the luxurious industries,” mentioned Josh Brooks.,20583

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