Atlanta-native, Tolu Yero began her journey into the perfume world on the peak of the pandemic again in late 2020. Tolu Yero will not be new to entrepreneurship with a novel background in music administration and different areas of the leisure business.
However, Tolu took her quarantine time to look inside and create one thing of her personal. With perfume being black ladies’s 2nd largest expense, Tolu additionally observed an excessive imbalance of illustration of black ladies within the perfume business.
Inspired from a remedy session, worth fragrances was developed as an progressive option to incorporate our core values into our on daily basis by means of perfume. Knowing one’s values is significant in serving to us make selections, take motion, and concentrate on transferring in direction of the life we need to stay.
Value fragrances mission is to reinvent the best way we put on perfume by means of what’s most vital, our values.
In 2022, worth fragrances seeks to undergo a rebrand beneath a brand new title known as forūe. Fragrance for the internal and outer you. Tolu plans to proceed to search out new and inventive methods to encourage others by means of perfume and extra!