Follow Your Nose in Paris – WWD

PARIS — Fragrance is having an actual second nowadays, particularly in Paris, the place new retail ideas promoting scent abound. Here is a have a look at what a number of the latest are.
Perfumer H
British perfumer Lyn Harris opened the primary boutique in France for her eight-year-old model Perfumer H in Paris’ Marais district in April.
Harris is one among Britain’s few grasp perfumers, having skilled at Robertet in Grasse, France.
Her new store’s design options wooden, metallic and glass, with the supplies chosen to channel the model’s message of simplicity. Giving coloration to the store are the fragrance bottles and candle holders, that are hand-blown and engraved by Michael Ruh. Architect Charlotte Perriand created the seating in-store.

Perfumer H’s 50 private fragrances and 25 residence fragrances line oak shelving. (Each product is refillable.) On show, too, are different artisanal olfactive creations, resembling cleaning soap from Lancashire in the U.Okay., hand-rolled incense from Kyoto and handpicked potpourri from the Balkans.

Harris cherrypicked culinary components, resembling olive oil from the Valdueza Estate in western Spain.

Perfumer H, 46 Rue Vieille du Temple, 75004
 
Henry Jacques

Inside the Henry Jacques flagship in Paris.

Bryon/Courtesy of Henry Jacques

In late May, unbiased perfume label Henry Jacques inaugurated its first Paris flagship. Located in a constructing on Avenue Montaigne, it has a small backyard out entrance.
Founded in 1975, in the southern French metropolis of Draguignan, close to the fragrance capital of Grasse, the model made its mark by providing made-to-measure scents. Fifty of those had been chosen because the bedrock of Henry Jacques’ retail providing, which is bought solely by its personal shops.
Those take satisfaction of place on the backside of the boutique’s steps, set in lit niches carved into the wall. QR codes result in discovering an explanatory poem about every scent. A number of steps sideways result in a totally completely different universe — a residing area lined with wooden bookshelves and paneled doorways.
Ancient books and work cohabit with exotic-skin perfume circumstances and plush seating. The thought behind these areas was to recreate a home blended with reminiscences.
Henry Jacques, 2 Avenue Montaigne, 75008
 
Initio Parfums Privés

The Initio Parfums Privés boutique.

Courtesy of Initio Parfums Privés

Initio Parfums Privés’ first flagship debuted in May. Designed by the Malherbe Paris company, its decor relies across the idea of a speakeasy, or non-public membership.
Initio, a unisex model, was launched in 2015.
Its Paris boutique has a bar of fragrances, in addition to a devoted space the place folks can uncover the perfumes in an intimate setting. Decoration particulars, in brass, concrete, marble, glass and felt, hark again to the ’30s.
The retail idea will in the end be used in completely different environments, resembling in malls and shops-in-shop.
Today, Initio Parfums Privés has 5 perfume collections — Carnal Blends, Absolutes, Magnetic Blends, Black Gold Project and Hedonist — with 18 models in all.
Initio Parfums Privés, 320 Rue Saint-Honoré, 75001
 
Kilian Paris

Kilian Paris’ relooked boutique.

Courtesy of Andrieu Géraldine/Kilian Paris

Eight years after opening his first boutique, on Paris’ tony Rue Cambon, Kilian Hennessy has overhauled the placement with an Art Deco aptitude. Central to this place, which was formally inaugurated in May, is the “Kilian Bar” (nodding to Hennessy’s household historical past seeped in the cognac enterprise).

The bar has a Carrara marble counter and black oak construction with hints of brushed bronze medallions. Here, one can uncover Kilian Paris olfactive creations, which fall into 5 perfume households — The Liquors, The Fresh, The Narcotics, The Cellars and The Smokes.
A present bar is discovered in a non-public lounge throughout from which is a library of objects and books near Hennessy himself. The make-up station is for folks to find the scented lipsticks discovered in Le Rouge Parfum assortment.
Kilian Paris, 20 Rue Cambon, 75001
— with contributions from Lily Templeton
FOR MORE, SEE:
MCM Launches MCM Ultra Fragrance
John Richmond Introduces Unknown Pleasures Fragrances
Frédéric Malle Hosting Fragrance Exhibition in Paris

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