YSL Travel Retail EMEAI has partnered with with Dufry in London Heathrow Airport to launch the revamped model of its Y Eau de Toilette.
YSL is continuous to construct its masculine perfume pillar, Y, with the relaunch of the Eau de Toilette that includes an up to date model of the unique perfume.
The perfume is being showcased by means of three interactive podiums at the airport: A pop-up in Terminal 5, displayed subsequent to the YSL retailer and two others in Terminal 3 and Terminal 5.
Dufry’s collaboration with YSL implements its new digital acceleration technique, Emotion +. The technique contains a turnkey resolution to leverage Dufry’s digital belongings by maximising touchpoints throughout the client journey. The omnichannel marketing campaign engages travellers by means of belongings together with in-store visibility, digital in-store, digital media, reserve and gather social media and discussion board.
The pop-up podiums give YSL’s travelling customers the chance to dive right into a seamless O+O expertise and get pleasure from a procuring second mixed with an entertaining journey.
Y is a picture driver for the model with its “rock ‘n’ roll” positioning, iconic bottle, and aspirational ambassador Lenny Kravitz. The characteristic of the rostrum in T5 is a big display broadcasting the brand new marketing campaign movie, which invitations travellers to dive into the freshness of a Caribbean seascape.
It contains retailtainment options, with the Y Rock Game difficult travellers to catch music notes to the tune of the Y marketing campaign observe. The consequence is a fascinating rock ‘n’ roll expertise to match the franchise.