Key milestones in Revlon’s storied history

Key milestones in Revlon’s storied history

Revlon filed for Chapter 11 chapter Thursday, weighed down by heavy debt load, disruptions to its provide chain and surging prices. The one-time cosmetics juggernaut owns iconic manufacturers like Almay and Elizabeth Arden. It was began in 1932 by brothers Charles and Joseph Revson and Charles Lachman who unveiled a revolutionary nail enamel. It started promoting lipstick in 1939. Revlon in its heyday all through a lot of the twentieth century was the second largest cosmetics firm by gross sales, behind solely Avon. Now, it’s ranked quantity 22. Here are key milestones in Revlon’s 90-year history.1932: Brothers Charles and Joseph Revson and Charles Lachman unveil a nail enamel below an organization known as Revlon. 1935: The first Revlon commercial runs in the New Yorker Magazine.1937: Revlon introduces nail polish and begins promoting it in shops and sweetness salons.1939: Revlon begins promoting lipstick. 1952: Revlon’s iconic Fire and Ice lipstick and nail marketing campaign highlights a Vogue partnership and celeb endorsements (mannequin Dorian Leigh).1955: Revlon expands its enterprise internationally.1965: Revlon’s profitable sponsorship of The $64,000 Question TV present drives gross sales and model consciousness. It additionally launches ColorSilk hair colour.1970: Revlon turns into the primary cosmetics firm to function a Black mannequin, Naomi Sims, in its promoting.1973: Revlon’s Charlie Fragrance launches and turns into the primary international perfume.1975: Charles Revson dies and Michel Bergerac assumes management of Revlon.1979: Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.1980: Revlon’s supermodel marketing campaign options numerous, well-known and new fashions together with Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington.1985: Revlon is bought to MacAndrews & Forbes, run by billionaire Ron Perelman. Bergerac resigns.1991: Revlon ColorStay Lipstick launches as the primary non-transfer lipstick. 1996: The firm goes public.1997: Revlon Age Defying, anti-aging make-up line launches. 2000: Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg.2013: The firm acquires the Colomer Group and reunites it with its skilled merchandise division. Brands acquired embody Revlon Professional, CND, American Crew and Creme of Nature. 2016: Revlon acquires Elizabeth Arden, completes international acquisition of Cutex.2017: Elizabeth Arden launches White Tea fragrance2018: CEO Debra Perelman, daughter of Ron Perelman, turns into its first feminine CEO.2022: Revlon recordsdata for Chapter 11 chapter.___Source: Revlon.

https://www.unbiased.co.uk/information/revlon-ap-new-york-elizabeth-arden-avon-b2102621.html

Recommended For You

About the Author: Jessica