Revlon filed for Chapter 11 chapter Thursday, weighed down by heavy debt load, disruptions to its provide chain and surging prices. The one-time cosmetics juggernaut owns iconic manufacturers like Almay and Elizabeth Arden. It was began in 1932 by brothers Charles and Joseph Revson and Charles Lachman who unveiled a revolutionary nail enamel. It started promoting lipstick in 1939. Revlon in its heyday all through a lot of the twentieth century was the second largest cosmetics firm by gross sales, behind solely Avon. Now, it’s ranked quantity 22. Here are key milestones in Revlon’s 90-year history.1932: Brothers Charles and Joseph Revson and Charles Lachman unveil a nail enamel below an organization known as Revlon. 1935: The first Revlon commercial runs in the New Yorker Magazine.1937: Revlon introduces nail polish and begins promoting it in shops and sweetness salons.1939: Revlon begins promoting lipstick. 1952: Revlon’s iconic Fire and Ice lipstick and nail marketing campaign highlights a Vogue partnership and celeb endorsements (mannequin Dorian Leigh).1955: Revlon expands its enterprise internationally.1965: Revlon’s profitable sponsorship of The $64,000 Question TV present drives gross sales and model consciousness. It additionally launches ColorSilk hair colour.1970: Revlon turns into the primary cosmetics firm to function a Black mannequin, Naomi Sims, in its promoting.1973: Revlon’s Charlie Fragrance launches and turns into the primary international perfume.1975: Charles Revson dies and Michel Bergerac assumes management of Revlon.1979: Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.1980: Revlon’s supermodel marketing campaign options numerous, well-known and new fashions together with Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington.1985: Revlon is bought to MacAndrews & Forbes, run by billionaire Ron Perelman. Bergerac resigns.1991: Revlon ColorStay Lipstick launches as the primary non-transfer lipstick. 1996: The firm goes public.1997: Revlon Age Defying, anti-aging make-up line launches. 2000: Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg.2013: The firm acquires the Colomer Group and reunites it with its skilled merchandise division. Brands acquired embody Revlon Professional, CND, American Crew and Creme of Nature. 2016: Revlon acquires Elizabeth Arden, completes international acquisition of Cutex.2017: Elizabeth Arden launches White Tea fragrance2018: CEO Debra Perelman, daughter of Ron Perelman, turns into its first feminine CEO.2022: Revlon recordsdata for Chapter 11 chapter.___Source: Revlon.
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