Infinite freshness, a tribute to nature

Infinite freshness, a tribute to nature

The iconic Acqua di Giò perfume was launched in 1996. Now, Giorgio Armani has reinvented the basic scent — the brand new Acqua di Giò Eau de Parfum is a perfume that meets the values of a new technology dedicated to conserving nature’s assets.

Embracing the model’s dedication to be intentional about sustainability, every little thing about Acqua di Giò Eau de Parfum seems to be to the longer term, conceived with the aim of creating every side of its creation a aware step to be environmentally conscious. Sustainably sourced pure components are used to concoct an fragrant perfume harking back to the signature notes of Giorgio Armani’s line of masculine scents, whereas its progressive bottle design is a deliberate transfer in direction of lowering the usage of plastic and metallic.


A sensual, fragrant expertise

Acqua di Giò Eau de Parfum is an uplifting scent bursting with aquatic freshness complemented by a woody dry-down. Crafted by grasp perfumer Alberto Morillas, the nostril behind the conception of all Acqua di Giò fragrances, the Eau de Parfum consists of pure but evocative components that seize the unique marine essence. Yonadol™, a new molecule added to the mix, ensures that the freshness lingers all day, offering a sensual, fragrant and intense expertise. 

Acqua di Giò Eau de Parfum opens with a zesty inexperienced mandarin sourced from Calabria Infinite freshness, a tribute to nature in Italy, with the radiant be aware representing Giorgio Armani’s Mediterranean roots. At the guts of the perfume is heat and fragrant clary sage harvested from Provence, France, that blends with recent lavandin and geranium from Madagascar, which lends a masculine, floral attribute. Patchouli from Guatemala, which turns into the signature of the perfume, lies on the base. Its woody, balsamic and earthy attributes, which convey depth to the scent, are blended with heat cedarwood and a glowing vetiver from Haiti.


An announcement flacon

The Acqua di Giò bottle, acquainted to many, has been reinterpreted for the Eau de Parfum, with modern, masculine traces crafted in clear, weighted glass and topped with a sublime darkish wooden cap — evoking the design’s union of structure and nature.

With the creation of Acqua di Giò Eau de Parfum — which achieves carbon neutrality — the flacon’s new lid, crafted from wooden sustainably sourced from Europe, permits for 56% much less plastic and 83% much less metallic to be utilized in its design in contrast with the bottle’s plastic cap. When in contrast with its aluminium prime, 21% much less plastic and 86% much less metallic is used. The outer packaging is comprised of FSC-certified card, which is used for all Giorgio Armani fragrances.


Ode to nature

Working in direction of realising the model’s aim of finally changing into carbon impartial by 2025, the components that go into the concoction of every bottle of Acqua di Giò Eau de Parfum are pure and sustainably sourced. These additionally embrace origin-certified components, thus enabling traceability. In addition to establishing sustainable practices — as with the inexperienced mandarin hand-picked from Italy, sage harvested in France and vetiver gathered from Haiti — Giorgio Armani additionally engages in solidarity programmes. For occasion, the Guatemalan farmers who domesticate and harvest the patchouli used within the perfume are assured respectable working situations and honest costs. The model additionally helps entry to some fundamental requirements for the group, comparable to the availability of fresh water.


Preserving forests

To strengthen Giorgio Armani’s pledge to cut back the model’s carbon footprint, it helps 4 reforestation initiatives — in Brazil, Madagascar, Peru and Zimbabwe — which collectively cowl greater than 25,000ha of forests. Through Acqua di Giò Eau de Parfum, the model helps the South Amazon Forest Protection venture, which preserves 1,700ha in an space that borders Brazil’s Amazonas and Acre states. It can be concerned in efforts to enhance the livelihoods of the communities residing within the space, by creating job alternatives in venture administration and conservation, together with supporting environmental training and safeguarding native conventional customs.


Discover the essence of the ocean and expertise a new infinite freshness. From now until June 30, 2022, The Edge readers are invited to redeem a complimentary Giorgio Armani Acqua di Giò Eau de Parfum trial package* at any Armani magnificence boutique or counter, by signing up right here.

*While shares final, based mostly on first-come foundation.

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About the Author: Jessica