In 2021, fragrance gross sales skyrocketed by as a lot as 45 %, based on studies from market analysis agency NPD Group, because of a growth in demand pushed by the pandemic. Many individuals regarded to select up a slice of inexpensive luxurious throughout prolonged durations at house, and perfume was the straightforward strategy to do it. (That’s even regardless of the spike in fragrance costs by 15 % because of the provide chain disaster.) At the identical time, this was when TikTok began trending, and fairly quickly, #PerfumeTok was born.
Users started recommending their favourite fragrances, standard dupes, and when to put on them. Even TikTok influencers like Addison Rae launched their very own perfume strains. There are even some cult basic scents which have rapidly turn out to be must-haves after trending on TikTok, usually promoting out each time they hit the cabinets.
Let’s take a better take a look at a number of the high trending fragrances which have gone viral on TikTok.
https://www.popsugar.com/magnificence/tiktok-perfume-48801249
