At the guts of the Scentbird’s rebrand, is the mission to raise prospects’ self-expression by means of perfume.
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Over the previous eight years, Scentbird has cemented its place because the premier vacation spot for perfume discovery throughout the nation. Scentbird’s numerous and widespread neighborhood is a transparent reflection of the corporate’s technique that’s hinged on class reinvention and innovation. Firmly rooted as a market chief, the corporate has all the time had its eyes set on securing long-term client engagement by means of account personalization and the wherewithal to trace subscriber preferences. Additionally, Scentbird has mastered the flexibility to translate the information from its providers into actionable insights that assist its perfume companions preserve in-step with prospects.
“By making a extremely curated, customer-centric expertise, Scentbird has turn into a portal for members to precise themselves by means of perfume,” says Mariya Nurislamova, CEO at Scentbird. “Today, we’re proud to not solely unveil a modernized model identification, however a renewed focus on our loyal buyer base, rising record of name companions, and the data-driven expertise that has been pivotal to Scentbird’s success.”
Through Scentbird’s built-in advertising and marketing system, perfume companions are geared up to faucet right into a extremely focused neighborhood of wanted and established ‘perfume followers’ that, as a bunch, don’t exist wherever else. Aligned perfume companions have limitless alternatives to increase their attain, construct out their buyer base and safe traction with open-minded, fragrance-loving shoppers that cross the gamut of perfume preferences. Each accomplice receives a extremely detailed branded touchdown web page, inclusion in Scentbird’s new arrival emails to its perfume neighborhood, placement within the firm’s branded Instagram posts and different advertising and marketing alternatives which can be all designed to drive pleasure, encourage trials and propel demand.As a part of the rebrand, Scentbird will debut a brand new appear and feel by implementing an elevated, impartial coloration palette and up to date inventive route, together with distinctive textures, fashionable fonts, and a clear, minimalistic monogram design. The appear and feel displays an elevated entry level into the world of perfume, the place prospects can discover a various vary of basic designer fragrances and uncover new scents from area of interest, up-and-coming manufacturers. Through this portal, Scentbird acts as a discerning curator, looking for out personalised perfume choices, countless selection and furthering buyer’s perfume literacy alongside the best way.With over 200 fragrances added to the platform in 2021, new model companions embody Creed, Sisley, Heretic, Veronique Gabai, Commodity, Hermetica and The Harmonist. The firm additionally not too long ago expanded into Canada with plans to proceed development in different worldwide markets. With a dedication to environmental causes and conservation, the corporate launched Sanctuary, Scentbird’s eco-conscious perfume line that helps endangered species. Confessions of a Rebel, one other Scentbird-owned model, launched new unisex fragrances and expanded its class providing with deodorants and bathe gels within the fall. Additionally, Scentbird introduced its 2021 certification as a “Great Place to Work®.”In addition to the rebrand, Scentbird will start providing candles as a part of the subscription service, and can add new scent companions together with Memo Paris, Floris London, Floral Street, Malin & Goetz and Ormande Jayne, to its present 600+ perfume line-up.For extra info, please go to Scentbird.com.About ScentbirdScentbird is the first-ever perfume subscription service to supply a sustainable strategy to scents. With over 600 area of interest and designer fragrances starting from Jason Wu to Versace, Scentbird permits shoppers to find new fragrances of their selecting each single month for $15.95. SOURCE Scentbird
https://www.prnewswire.com/news-releases/scentbird-announces-rebrand-with-focus-on-elevated-customer–brand-partner-experience-301550224.html
