The custom of Guerlain Haute Parfumerie – the very definition of the Art of Fragrance – is a treasured heirloom. It elevates fragrances to their quintessence, reworking their scent trails into time defying Guerlain signatures akin to creative masterpieces. Guerlain has all the time been a visionary in Haute Perfumery, creating uncommon and distinctive compositions for perfume lovers and knowledgeable connoisseurs.In March 2022, Guerlain launched its first ever Haute Parfumerie pop-up retailer in Travel Retail at Dubai International (DXB), in partnership with Dubai Airports, Dubai Duty Free, and JCDecaux. This premium immersive expertise is about to achieve departing in addition to transiting passengers from Concourses B & C, Terminal 3. The Guerlain pop-up retailer was formally inaugurated on twelfth May. “We are thrilled to collaborate with Guerlain, along with our companions Dubai Duty Free and JCDecaux, in bringing this extremely unique expertise to our international company travelling by means of Dubai” – Eugene Barry, EVP Commercial at Dubai Airports.From extremely up to date, refined aesthetics to a customer expertise enriched with extraordinary enchantments and attentive tailor-made touches, this pop-up turns into an distinctive vacation spot, providing a really stunning journey located at the crossroads of perfume and artwork.Commenting on the Guerlain pop-up, Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free stated: “We are delighted that Guerlain has chosen our retail operation because the launch venue for this revolutionary pop-up that’s going to be in Concourse B for 16 months. We know that our clients, who journey by means of DXB from everywhere in the world, are going to get pleasure from this extremely personalised purchasing expertise and could have the possibility to know extra about Guerlain as a model and to get pleasure from this very particular number of merchandise which were specifically curated.L’ART & LA MATIERE: CRAFTING RAW MATERIALS INTO ARTCrowning jewel of Guerlain Haute Parfumerie, l’Art & la Matière echoes this irrepressible love of magnificence.The seventeen creations kind a set of olfactory masterpieces envisioned and crafted with savoir-faire, rigor, and Passion. Conceived by artwork, sculpted with the best components utilized in perfumery, and exalted by creative ardour and expertise, the perfume path turns into greater than a signature. It is remodeled into an artwork kind.Each perfume within the L’Art & La Matière assortment is born of its personal spark of inspiration. A gripping aesthetic thrill. An creative emotion that leaves an indelible mark on the Perfumer’s reminiscence. Gender, period and origin are all little significance; the hot button is exhilaration. Sight, sound, contact, and scent; the entire senses echo and transcend one another. Like a painter seated earlier than their clean canvas, a author piecing collectively their phrases or a composer arranging collectively notes on a rating, the House of Guerlain Perfumer elevates perfume to the rank of artwork. In a set wealthy with feelings, fiery florals are steeped in ardour, explosively contemporary fragrances turn into much more vibrant, sturdy woody scents possess an altogether spellbinding energy and extremely coveted orientals are made extra fascinating than ever.L’ART DE VIVRE: HOME COLLECTIONThe quintessence of Parisian artwork of residing: olfactory escapes from the consolation of the house. Guerlain Haute Parfumerie celebrates the artwork of perfume in its fullest sense, honouring scents as they exist in on a regular basis life, proper by means of to the emotion of a path that permeates the air and nourishes the soul of a spot. Standing as good enhances to the Eaux de Parfum of the L’Art & La Matière assortment, these signatures are dropped at life by candle flame or diffuser. Just as travels have formed the lives of the Guerlain’s, who stay on a perpetual quest for uncooked supplies, every scent is the reflection of a brand new getaway, picked from the olfactory reminiscence of the Perfumer.LES MATIERES CONFIDENTIELLES : FRAGRANCES FOR PRIVATE MOMENTSThe artwork of perfumery at Guerlain has by no means been restricted by boundaries. As early as 1900, Guerlain really helpful that purchasers spray fragrance on gloves and handkerchiefs simply as they’d have executed on the again of the neck or décolleté. True to this custom of perfuming these personal moments, the les Matières Confidentielles assortment accompanies aesthetes into their houses, upon their pores and skin or over their most cherished supplies.ORCHIDÉE IMPÉRIALE & ROUGE G : THE SKINCARE AND MAKEUP QUINTESSENCETo embark our purchasers in a voluptuous and sensorial magnificence journey, a devoted house has been designed for Skincare & Make-up.The skincare house is the area of experience and sensorially, heroing Orchidée Impériale an distinctive full care vary, famend for its effectiveness on the indicators of pores and skin ageing and the sensory pleasure of its textures.This premium skincare assortment completely embodies the spirit of excellence for which Guerlain is thought: the most recent discoveries in pores and skin longevity, distinctive formulation know-how and a uncommon and treasured uncooked materials, the orchid Client will even rediscover this distinctive assortment, a magnificence product housed in a artistic design, like a jewel. Guerlain’s experience in lip make-up fashioned over virtually two centuries. Rouge G affords an enormous number of shades and textures to our purchasers. It’s the place lip personalisation begins.REFINEMENT AT ITS MOST PERSONAL, ESTEEMED SERVICES AT THE PEAK OF LUXURYPersonalisation is at the guts of Guerlain.Each l’Art & la Matière perfume is totally singular and brimming with character. This distinctive, in-store expertise of olfactory discovery contains the choice of adorning one’s bottle in quite a lot of preparations, reworking it into an intimately private companion, with each completion fastidiously thought out.A personalised bottle will not be an adjunct, however relatively the last word expression of perfection. The customisation expertise affords a myriad of gorgeous supplies and hues expensive to the home of Guerlain. They are crafted with care in Guerlain boutiques at the palms of fragrance specialists, who uphold this house-exclusive artwork of customisation. The plate positioned on prime of the bottle stopper could be chosen from amongst twelve iconic variations.To be certain that the bottle is really distinctive right down to the final element, color choices of gold, black, blue, purple, pink or inexperienced can be found for the thread, in addition to a selection of both gold or black for the tassel. Bottles may also be engraved with initials, a reputation or a brief message. Kept for oneself or offered to a beloved one, a personalised l’Art & la Matière bottle is a novel object, made to final for a few years.The Art of Gifting can also be celebrated marvellously, highlighting the infinite potentialities supplied by Guerlain, proper right down to the imaginatively designed reward packaging.-Ends-
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