Global funding group Eurazeo has accomplished a minority funding in Gisou, a high-growth premium haircare brand. Eurazeo is investing alongside co-founders Negin Mirsalehi and Maurits Stibbe who stay majority homeowners, and funding agency devoted to magnificence and healthcare startups Vaultier7, present minority investor.
Founded in 2015 by Dutch-Persian influencer Negin Mirsalehi and her companion Maurits Stibbe, Gisou high-end bee-based hair care merchandise.
Launched with the enduring Honey Infused Hair Oil, the brand has skilled speedy development pushed by product innovation and a diversified product providing, together with remedies and styling merchandise to create an easy-to-use haircare routine. The brand has additionally lately expanded into complexion, with the profitable launches of Face Oil and Lip Oil. Honey and propolis are key components in all merchandise and are sustainably sourced from the Mirsalehi household Bee Garden.
Gisou distributes its merchandise by an omnichannel method counting on a robust owned e- commerce platform accomplished by a global and selective wholesale rollout with prestigious magnificence companions together with Sephora, Galeries Lafayette, Selfridges, Douglas, and Mecca.
Eurazeo’s funding will assist Gisou to speed up worldwide development throughout channels, classes, and geographies.
Specifically, Eurazeo’s funding in the corporate shall be used to reinforce Gisou’s digital and e-commerce capabilities, strengthen the brand and its neighborhood, and construct the group globally, particularly in North America.
“Gisou – by its pure, clear and efficient method – is ideally positioned to profit from the present enticing premium haircare traits,” mentioned Laurent Droin, Managing Director of Eurazeo, Brands.
https://www.premiumbeautynews.com/en/eurazeo-takes-minority-stake-in,20226
