Female-founded, B Corp-certified, clear haircare model, Captain Blankenship is revamping itself with an up to date visible id and enhanced plant-based haircare line with a deeper dedication to accountable sourcing practices, along with new, extremely recyclable aluminum packaging.
Increasing its concentrate on selectively sourced components from small-scale farmers, the improved formulation embody a brand new proprietary mix of seaweed extracts from Maine. With these updates, Captain Blankenship amplifies its mission “to launch folks from typical concepts of magnificence, guiding them right into a deeper reference to nature the place they will discover their very own, distinctive interior wild.”
The refreshed line of merchandise will maintain the coveted Made Safe certification to help the model’s mission to supply clients with merchandise free from artificial and over-harvested components.
The up to date web site will supply an enhanced buyer expertise with new instructional content material about sourcing and sustainability initiatives. The model says it will likely be candid about its selections and proceed to evolve as new improvements change into obtainable.
“Since its inception, Captain Blankenship has been on a mission to create extra magnificence whereas leaving much less waste behind. That means consciously sourcing potent, time-honored components, creating stunning merchandise which are efficient for a number of hair sorts, and securing mutually useful partnerships with our sources. Our journey is one in all curiosity and creation, and we’re proud to honor the intelligence of nature on this new iteration of the model,” stated Jana Blankenship, founder.
Captain Blankenship merchandise are offered via direct channels and key retail companions within the United States, Canada, and choose international locations.
https://www.beautypackaging.com/contents/view_breaking-news/2022-05-04/captain-blankenship-deepens-commitment-to-sourcing-and-sustainability/?widget=listSection
