The Lovely Distribution Company – a specialist perfume distributor with a concentrate on celeb franchises – has secured a primary itemizing with Virgin Atlantic by means of a brand new partnership with international inflight concessionaire 3Sixty Duty Free.
The itemizing for the Lovely Lights by Sarah Jessica Parker perfume is unique to Virgin Atlantic for airline journey retail and efficient from 6 April. It coincides with the home launch of the brand new perfume by means of main retailers internationally.
Sarah Jessica Parker is an American actress and tv producer, finest recognized for her function as Carrie Bradshaw on the HBO tv sequence Sex and the City.
Available as a 50ml edp for inflight and on-line buy, Lovely Lights is impressed by the power of New York City and the spirit of Broadway. The perfume, developed in collaboration with perfumer Laurent LeGuernac, options floral and wooden notes with musk. Its pink-toned bottle has a stand-out label, bow tie collar and gold cap.
Lovely Lights is featured on the entrance cowl of the airline’s Spring/Summer 2022 Retail Therapy procuring information. It retail sonboard at £28 (US$37), in comparison with the £35 (US$46) home market value.
Lovely Distribution Company COO Jacqueline Kissenpfennig stated: “We’re delighted to be working with 3Sixty Duty Free and have confirmed numerous listings for the LDC portfolio for the approaching season.
3Sixty Duty Free General Manager Anthony Fletorides commented: “With the Sex & The City reboot on the finish of 2021, the timing for the launch of Lovely Lights is ideal and Virgin Atlantic, with its robust UK-US routing and passenger profile, is certainly the appropriate automobile for our journey retail launch.
“This itemizing with Virgin Atlantic for Lovely Lights is an actual coup for us and to have secured the Retail Therapy entrance cowl is the icing on the cake. The Lovely assortment of fragrances by Sarah Jessica Parker has been extremely praised by perfumists, perfume journalists and bloggers internationally, so we’re assured that this new scent can be equally profitable.
“Having the unique rights to the perfume in journey retail provides Virgin the necessary level of distinction so important for airways within the present local weather.”
The Lovely Distribution Company was based in 2015 by magnificence trade veterans Charles Rodney Mathers and Andrew Frenkel.
As reported, skilled journey retail govt Stuart McGuire was appointed CEO final yr.
The Lovely Distribution Company is international licensee for Sarah Jessica Parker Beauty, together with international manufacturing, advertising and distribution rights. Other franchises embrace Lionel Richie, Ignacio Figueras and Flawless by Gabrielle Union.
https://www.moodiedavittreport.com/lovely-distribution-company-seals-exclusive-listing-with-virgin-atlantic/
