MEDIA RELEASE
Lalique Group announces new licencing agreement to create and market fragrances for Superdry
Zurich, 12 April 2022 – Lalique Group SA (SIX: LLQ), which is lively within the creation, growth, advertising and marketing and worldwide distribution of luxurious items, at present introduced a worldwide fragrance licensing agreement with international style model, Superdry, in a deal brokered by IMG.
Under the phrases of the agreement, which is able to initially run by 2032, Lalique Group will solely create and distribute a set of ladies’s and males’s perfumes for Superdry, with the primary perfume being launched in spring 2024. Building on Superdry’s status inside key markets together with the UK, US, Europe, and Asia, the perfume shall be distributed and marketed by Lalique Group’s international distribution community.
Founded within the UK in 2003, Superdry has a big international presence working in over 50 international locations with 228 bodily shops, round 480 franchisees and licensees, and Superdry’s digital expertise superdry.com retailing to over 100 international locations worldwide.
The model is focussed on delivering excessive fashion and premium high quality merchandise in 4 collections for males and girls, impressed by the cultures of America, Japan and Britain.
Roger von der Weid, CEO of Lalique Group, mentioned: “We are delighted to be Superdry’s unique fragrance associate. Working with such a dynamic and inspiring model with its distinctive fashion affords us an ideal alternative to additional develop our model portfolio and is about to be a profitable match.”
Julian Dunkerton, CEO of Superdry, mentioned: “We’ve bought nice momentum in our model and its distinct fashion decisions. These shall be complemented by our new Superdry fragrances and I’m excited to be partnering with Lalique Group, a premium associate very in line with our model. Importantly, our agreement additionally consists of sturdy commitments on the sustainability of how the fragrances are produced and packaged.”
With the new licence for Superdry fragrances, Lalique Group is increasing its present fragrance portfolio, which incorporates the manufacturers Lalique Parfums, Brioni, Jaguar Fragrances, Bentley Fragrances, Parfums Grès, and Parfums Samouraï.
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Media contact Lalique Group SA Esther Fuchs
Head of Communication & PR Grubenstrasse 18
CH-8045 Zürich
Phone: +41 43 499 45 [email protected]
About Lalique Group
Lalique Group is a distinct segment participant within the creation, growth, advertising and marketing and international distribution of luxurious items. Its enterprise areas comprise perfumes, cosmetics, crystal, jewelry, high-end furnishings and way of life equipment, together with artwork, gastronomy and hospitality in addition to single malt whisky. Founded in 2000, the corporate employs approx. 750 workers and has its headquarters in Zurich. The Lalique model, from which the Group derives its title, was created in Paris in 1888 by the grasp glassmaker and jewelry designer René Lalique. The registered shares of Lalique Group (LLQ) are listed on the SIX Swiss Exchange.
You can discover additional info at:www.lalique-group.com
About IMG
IMG is a world chief in sports activities, style, occasions and media. The firm manages a number of the world’s best athletes and style icons; owns and operates lots of of reside occasions yearly; and is a number one unbiased producer and distributor of sports activities and leisure media. IMG additionally makes a speciality of licensing, sports activities coaching and league growth. IMG is a subsidiary of Endeavor, a world sports activities and leisure firm.
About Superdry
Superdry is a recent model focussed on delivering excessive fashion and premium high quality merchandise in 4 collections. Inspired by the cultures of America, Japan and Britain Superdry delivers fantastically crafted, relaxed fashion with partaking content material. Methods of constructing, consideration to element, premium supplies and hand-drawn artwork are the signature particulars of the collections. Superdry has a big international presence in over 50 international locations. Superdry.com, our digital expertise, retails safely and securely to over 100 international locations worldwide.
www.superdry.com
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