The 5 groups, every of them gathering students from each faculties, have introduced their merchandise to a jury chaired by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation, The Estée Lauder Companies.
Overview of the 5 competing tasks:
Perfume made seen: Les Sceaux
Sceau options 4 stable perfumes, together with an applicator and a pouch to hold them. All the parts are packaged in a picket field.
The perfume is seen or not since the scented wax can be utilized as a lightweight tattoo, due to ideograms engraved on the applicators. Users can determine to stack the bins or not.
Smart-Perfume: “What in case your smartphone turned your perfume?”
The Smart-Perfume idea is a “nomadic” perfume machine that permits customers to hold out their perfume along with their smartphone.
The perfume is contained in a refillable 15 ml aluminium bottle that slips right into a leather-based pouch connected to the again of the telephone with a magnet. The pouch is totally customisable. The bottle could be refilled each at the store and at dwelling due to a linked picket base that permits to recharge each the telephone and the bottle.
VIP Perfume Room
The idea lies in a mysterious room that offers a complete new experience when making a perfume. It begins with a key that grants entry to a secret room the place a singular perfume is created (customised bottle and fragrances).
The key to the creation room is used as an applicator.
After this primary experience, the client can have the alternative to make the bottle an actual jewel. Every time the bottle is refilled in retailer, a jewel to insert on the perfume case can be provided.
This idea is a part of a respectful and sustainable method to the surroundings, notably by the use of recyclable and recycled supplies for the bottle and its equipment.
Stylux Ouréa
The idea Stylux Ouréa is impressed by gua sha stones and the sensations of massaging. The students created a perfume applicator that permits the stone to activate itself, simulating the therapeutic massage sensation.
Ergonomically, the three curved sides of the cap are designed to suit the form of the fingers, making it simple for the client to use. Aesthetically, the multi-faceted glass bottle is harking back to the form of a valuable stone.
Very Instant Perfume
The Very Instant Perfume idea is available in three components:
A small capability refillable flask (15 ml) with a 3D visible inside geared up with a roll-on. The flask is fabricated from plastic and gold/silver steel, and protected by a leather-based pouch.
Rotating fountains in outlets. Made of glass columns, they permit to decide on one’s perfume.
A limousine that may be booked on demand to refill one’s perfume and get pleasure from an expensive experience.
Students from the totally different groups may also current their tasks on stage in the PCD Talks room, throughout Paris Packaging Week, on 29 & 30 June 2022. The tasks may also be displayed on the ESEPAC and ESP stands.
https://www.premiumbeautynews.com/en/esepac-and-esp-students-reinvent,20196
