When a magnificence model creates a brand new marketing campaign and companions with magnificence influencers to unfold the phrase on social media, Tribe Dynamics measures its success. This information is vital for profitable magnificence advertising, when client engagement is at all times the final word objective. Tribe Dynamics supplies magnificence entrepreneurs with data-driven month-to-month experiences. For February 2022, the workforce at Tribe Dynamics has recognized the manufacturers that ranked highest on social media—together with the influencer advertising methods that fueled their success.MAC, Eucerin & Bumble and Bumble prime the lists for highest-ranking cosmetics, skincare and hair care manufacturers. Comments from Tribe Dynamics’ workforce mentions the uber-successful social media campaigns that earned these manufacturers the highest spot. See highlights from the report under, which incorporates the wonder manufacturers within the Top 10 in numerous classes. Download the complete report, which incorporates vogue manufacturers and different international locations—or view it right here.
Note: When rating manufacturers, Tribe Dynamics makes use of EMV—Earned Media Value. EMV is the corporate’s proprietary metric for quantifying the estimated worth of client engagement with digital earned media.
Highest Ranking Brands within the US on Social Media in February 2022
Top 10 Cosmetics Brands
MAC
Colourpop
Fenty Beauty
Anastasia Beverly Hills
(*10*) Tilbury
NYX Professional Makeup
Morphe
Benefit
NARS
Huda Beauty
Comments from Tribe Dynamics:”MAC soared to the No. 1 spot with $43.0M EMV, a 76% month-over-month improve. This progress was spurred by rapper Saweetie (@saweetie on TikTok), in partnership with musician Cher (@cher), who invited influencers to “Show me what your MAC can do!””Over 1.6k influencers responded to the problem in February 2022, serving to #MACChallengeAccepted generate $18.9M EMV.”
Top 10 Skincare Brands
Eucerin
Glow Recipe
Tatcha
TULA
Sunday Riley
Caudalie
Fenty Skin
Youth to the People
Supergoop!
The Inkey List
Comments from Tribe Dynamics:”Dermatologist-backed skincare model Eucerin burst onto the Top 10 leaderboard in February, reaching a jaw-dropping 2.0k% month-over-month progress due to its viral #28DaysofEucerin TikTok problem.” “The marketing campaign, which invited TikTokers to indicate off their each day skincare habits utilizing Eucerin merchandise, garnered 7.7 billion views on the platform, with the related hashtag producing $17.2M EMV—97% of Eucerin’s month-to-month complete ($17.8M).” “Nearly 1.5k influencers participated within the problem, inspiring 3.1k items of content material in an effort to win a 12 months’s provide of Eucerin physique lotion.”
Top 10 Hair Care Brands
Bumble and Bumble
Olaplex
Redken
Schwarzkopf Professional
Wella
K18 Hair
Ouai
Oribe
Brazilian Bond Builder
Kerastase
Comments from Tribe Dynamics:”Bumble & bumble posted astronomical numbers in February, rocketing to the No. 1 spot within the Top 10 with $20.4M EMV—an astounding 1.8k% month-over-month surge. Nearly all ($19.7M EMV) of this complete stemmed from the model’s #BbStyleFearlessly TikTok marketing campaign, which noticed influencers share their haircare and wonder routines below the Bumble & bumble banner.””The marketing campaign resulted in a dramatic reconfiguration of the model’s creator neighborhood: influencers who hadn’t posted about Bumble & bumble in January powered $20.3M EMV, accounting for 99 of the model’s prime 100 EMV-drivers in February. These incoming advocates fueled 561% and 547% MoM growths in Bumble & bumble’s neighborhood measurement and publish depend, respectively.”Congratulations to all of the manufacturers within the prime 10!
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https://www.beautypackaging.com/contents/view_breaking-news/2022-03-24/top-10-highest-ranking-beauty-brands-on-social-media/?widget=trending
