Is it simply me, or is there a newfound fixation with smelling magnificent? And we’re not simply speaking a fast spritz earlier than stepping out the door. We’re particularly speaking about scent layering. There’s an artwork to scent layering — the act of beginning with scented lotions and oils to moisturise your physique and shifting onto mixing sure perfumes and scented oils to create really distinctive and long-lasting perfume — and it is changing into an enormous a part of individuals’s magnificence routines. Adding to the ever-growing market that’s hair fragrance, Black-women-owned model Ruka is right here to redefine the class additional.
“This concept got here from the love for our hair extensions,” Tendai Moyo, CEO and cofounder of Ruka Hair, tells POPSUGAR. “Our group has continually praised that our extensions do not have a chemical or plastic scent, and [people] wished to understand how they may proceed to get the identical impact,” she provides. “So we went within the lab with our crew of specialists to create one thing that embodied the identical well being, high quality, and efficacy values with the sentiments of pleasure and luxurious that Black ladies deserve.”
“We wished one thing that actually embodied the delicate life aspect with a tropical freshness — the vibe of a real Ruka babe.”
The model has regularly gone from power to power since launching in January 2021, serving premium extensions and hair care to the Black group. Ruka has constantly gone towards the grain in offering the service and expertise that Black ladies deserve. No longer shoehorning Black people and their relationship with their hair, Ruka is pushed to rewire the hair business to be an inclusive place the place Black hair is seen and heard. That’s precisely what the model is doing with its launch of the Ruka Hair Perfume (£25) — shaking up and redefining how we glance after our pure hair and hair extensions.
Regardless of the way you model your hair, whether or not that be pure, braids, clip-ins, or wigs, the care and upkeep of our hair routines have all the time been very sensible: hold it clear and hold it conditioned. Taking sanctuary in our loos, our hair merchandise solely see the sunshine of day when it is wash day, however Ruka is altering how we see, use, and worth our hair merchandise. The model’s first moist product, Ruka’s Hair Perfume, not solely has a light-weight and candy aroma harking back to a Caribbean paradise, nevertheless it additionally moisturises and circumstances hair much like a leave-in conditioner.
The formulation is infused with Zambian Mongongo oil, which is wealthy in vitamin E and omega-6 to get rid of dryness and forestall cut up ends. It additionally accommodates aloe vera and pro-vitamin B5 to moisturise and shield textured hair, serving to to construct power and adaptability, decreasing the prospect of breakage. “The key substances had been rigorously picked to make sure the formulation was aromatic and efficient,” shares Yolanda Grunewald, Ruka’s formulation chemist. “It offers a nourishment as a result of inclusion of a humectant, an emollient, and a cationic agent, which offers a conditioning impact.”
The scent itself is a heat musk and vanilla base heightened with the fusion of coconut and wooden. “We labored with a perfume home to develop our personal Ruka signature perfume, as we wished one thing that actually embodied the delicate life aspect with a tropical freshness — the vibe of a real Ruka babe,” Grunewald explains.
Setting itself aside from different hair perfumes available on the market, Ruka’s Hair Perfume would not have a excessive alcohol content material, so it is not drying. “The core of the formulation is a hydroalcoholic resolution, that means it’s a mixture of alcohol and water,” Grunewald explains. “Alcohol is important in any fragrance because it carries the fragrances and evaporates rapidly. It helps launch the perfume and can also be notably necessary for a hair fragrance — because it will not go away the hair feeling moist, as water by itself would do. The water hydrates the hair, carries the humectant and conditioning agent, and balances the alcohol.” Together, these parts create this beautiful hybrid hair product answering two of Black ladies’s hair wants: a head-turning scent and conditioned hair. You can use this as little or as typically as you need, spritzing three to 4 sprays on pure hair, wigs, or braids.
An inclusive hair product that caters to all Black hair wants, whatever the model, is so refreshing to see. It reintroduces the best way we see, love, and admire our hair by taking it one step additional than simply washing and conditioning it by introducing scent — an intimate and elevated strategy to magnificence. Unpicking a once-complicated relationship with Black hair, Ruka’s Hair Perfume breathes new life into how we see and take care of it.