‘I went to university with my mum – now we run a skincare business together’

A mom-daughter duo has taken the skincare world by storm by beginning a business collectively after finishing university levels on the identical time. Prerna Aswani, 28, and her mom Malika, 50, spend each weekend collectively at Greenwich Market promoting home made serums and concoctions initially created to remedy skincare issues for his or her shut family and friends. Prerna, from Barnet, graduated from Oxford with a 2:1 in Philosophy, Politics and Economics in 2014. While learning, she helped her mom kind up assignments for her diploma, which she started on the College of Naturopathic Nutrition close to Oxford Circus that very same yr. The two graduated inside months of one another. READ MORE: ‘My fertility surgical procedure was botched however in opposition to all odds I’ve a household now and assist different girls going by means of the identical factor’

Malika and Prerna are at Greenwich Market collectively each week
(Image: Prerna Aswani)

“It was actually humorous to be doing our levels on the identical time,” Prerna advised MyLondon. “My mum is not the largest fan of expertise so even with her assignments she’d be writing up her assignments in a pocket book and I’d kind them up for her once I was supposed to be doing my personal work. I joke that I’ve a diploma and a half.” After ending their levels, Prerna and Malika took very completely different paths at first. While Prerna took on a “soul-crushing” job in financial consultancy, her mom seemed deeper into skincare formulation, growing home made blends for family and friends. “I actually didn’t get pleasure from consultancy,” mentioned Prerna. “Other than the truth that the cash was good it was crushing my soul. It paid the payments in a method nevertheless it did not nourish my sense of what I needed to obtain on the earth, so I give up my very snug job three years into it and determined I wanted to change my profession.” Prerna’s brother has particular wants and a variety of well being points, so Malika continued studying extra in regards to the chemical substances included in fashionable medicines whereas growing holistic alternate options utilizing pure substances. Prerna, in the meantime, undertook a “actually obscure Master’s” at SOAS in up to date Indian research, after which she started volunteering for an organisation serving to rural kids in India. She later moved to Mumbai to work for the organisation full time. While there, she related with a designer who helped her create skilled-trying labels for her mom’s blends. Eventually, she returned to London to assist her mom launch the business correctly, instructing herself how to use social media and construct a web site alongside the best way.

Malika’s merchandise had been authentic created to remedy household and buddies’ issues
(Image: Prerna Aswani)

Initially, Malika’s blends had been packaged with a label made on Microsoft Word by Prerna and given to buddies who had issues with dry hair and pores and skin. Prerna mentioned: “All the merchandise we promote have their origin in fixing a drawback for a liked one. At first, solely fast family and friends members bought them.” Now, Prerna works for a non-revenue organisation in London whereas dwelling with her mum in Barnet. The business she shares with Malika is her “aspect gig” and he or she spends “each waking second” engaged on it. Despite the space, the pair have been going to Greenwich Market for years after Malka “fell in love with the colourful neighborhood there.” Prerna mentioned: “That actually is our mum and me time when we’re on the market. It’s my favorite time of the week. The good factor about working with your mum as opposed to some random particular person is that you realize one another’s personalities very well having grown up collectively and you understand how a lot time to give somebody to digest a new concept and the method of convincing one another.” Malika and her daughter can be on the market on Mother’s Day – and Prerna plans to take her mom on vacation to rejoice quickly. “My dad and brother are fairly jealous, I feel. But it’s going to be good to have some women’ time,” she mentioned. Do you need the newest crime, sport, or breaking information in London straight to your inbox? Sign up right here . Got a story you suppose we must be overlaying? Email [email protected]
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