Making up with the 
no-makeup look – News

For many ladies the strain to put on layers of make-up has slipped away with the pandemic

By Simran Sodhi

Published: Sat 26 Mar 2022, 8:57 PM

The “cosmetics” attraction waned significantly over the pandemic, and as we emerge from it, increasingly more girls at the moment are simple with the thought of not slapping on magnificence aids on the face — and being extra comfy of their skins

Our lives have been turned the other way up by the Covid-19 pandemic and lots of of our pre-conceived notions on journey and work have been challenged. As most of us sought refuge in the security of our properties, we additionally grew extra comfy with garments that we may simply slip into for a Zoom assembly and likewise lounge in. For many ladies, the strain to put on layers of make-up additionally slowly slipped away. For a number of us, it was again to the fundamentals. Healthy and glowing pores and skin with a splash of lipstick and mascara appeared the best and breeziest approach to deal with a web-based assembly.

As the pandemic recedes, many ladies are selecting to stay to this new-discovered freedom. For them, this has been an acceptance of their pure selves; for some, it has been feeling extra in tune with nature and having fun with the confidence that an nearly-naked however comfortable face brings.

Mihaela Paunescu is Romanian and has been dwelling in the UAE since 2008. She is the mom of 1 lady and likewise an entrepreneur. As she turns 45, and with the pandemic posing a problem, she agrees that as Covid takes a backseat, girls are turning away from a heavy make-up routine to a extra pure or minimal look. “Maybe [it’s] additionally due to environmental elements: carrying a masks, much less publicity, much less alternatives to hangout and many others.”

When requested whether or not societies and cultures are accepting of girls preferring to go mild on make-up or whether or not that’s generally perceived as ‘being lazy’, Mihaela factors out that: “I’ve observed, as an example, that Arab women appear to care extra about make-up than, say, European girls. But it’s not about tradition, it’s about particular person decisions as per habits, way of life and our administrative center.”

Recent market traits present that, of late, whereas demand for cosmetics goes down, the demand for skincare merchandise goes up. On this, she factors out that, “Skincare merchandise are at all times in demand due to our need to remain clear and since they deal with us. I’ve additionally observed a larger curiosity now in pure, natural skincare merchandise.”

As a girl, Mihaela feels that make-up might help in sure conditions — like when one is dealing with some pores and skin situation or different issues. “Lack of make-up won’t be a problem if the 
line of labor and way of life for a lady doesn’t require her to at all times be wearing a specific vogue.”

Though the ‘pure’ look has at all times had its followers, of late, in the aftermath of the pandemic, we discover many celebrities posting their footage on Instagram and different social media sans make-up. Most of us do are inclined to get influenced by these photos, particularly after we stay in an age the place we’re always both on social media or following occasions on social media. Mihaela feels that the pattern very a lot appears to be ‘again to nature’ in lots of domains. As she places it, the market is “saturated by pretend photos, filters and unnatural appears to be like and behaviors”. With Covid being a wake-up name to our collective consciousness, she feels it’s been another excuse why we’ve began to maneuver again to being pure.

This pattern additionally makes one stand out. According to a Brandessence market analysis examine (carried out in late 2021), “The skincare market measurement reached USD 132.64 billion in 2020 and the world skincare market measurement is anticipated to succeed in USD 198.13 billion by 2027. The skincare market measurement is poised to develop at important tempo, as Covid continues to shift demand from make-up demand to skincare, alongside with elevated client consciousness.”

No strain to look a ‘sure means’

For Ishita Gupta, who’s at the moment pursuing her undergraduate research in California, the debate on carrying kind of make-up additionally facilities round her life as a scholar and watching how others of her technology relate to it. “I used to be by no means somebody who actually wore plenty of make-up, however I positively assume that the majority of my mates additionally don’t put on plenty of make-up now. It’s maybe potential that it’s due to Covid. I often simply put on pure make-up and that too very hardly ever, like when I’m going out to events.”

Ishita says that, as a scholar, most individuals don’t anticipate her to be carrying plenty of make-up however when going for an outing one does really feel the must put on a little bit of it. “In the place I’m proper now [a really academic university], the place we’re very targeted on our profession and our objectives, it’s positively not the case. People are actually understanding and accepting, as a result of they know college is difficult and other people don’t have the time to at all times look their greatest. Personally, I by no means put on make-up, by no means have frequently, and whereas I do really feel the strain to put on make-up at events, I often placed on eyeliner and exit: it’s not that I put on it as a result of I concern I gained’t be accepted in any other case, however as a result of it’s positively good to be seen by folks, and be instructed you look good. That being mentioned, I’m completely comfy with minimal or no make-up.”

Ishita feels that the pandemic has modified our outlook in direction of desirous to go in for extra pure appears to be like. “I actually can see that occuring, and it’s one thing I resonate with rather a lot. I’m attempting to maintain my pores and skin clear, and have a pure glow as a result of I don’t put on plenty of make-up [so I need to use less products on my face], and I attempt to eat wholesome… it’s additionally a extra sustainable approach to look and really feel good,” she says.

Maybe it’s a generational shift or the incontrovertible fact that occasions are altering however, for Ishita, wanting good comes from the inside — with train and maintaining a healthy diet. “For me, what makes me really feel assured is actual, substantive magnificence. I prefer it after I really feel match, my pores and skin is evident, and I’m exercising. I do know that I’m lovely and wholesome inside out. Make-up, for me, doesn’t do a lot. It looks like a enjoyable social gathering trick that I can use 
generally, however it’s not one thing I see myself utilizing usually.”

Alicia Keys, the 15-time Grammy winner, has been endorsing the no make-up look for years now. In an interview to Glamour UK, she mentioned “Make-up was an enormous factor for me; I had been carrying it since I used to be, like, 16 years outdated. And then, as I bought into the music world, it was what you probably did daily to do your tv, or to do your shoot. So, I did it as a result of I believed that’s what you’re presupposed to do. And I realised I grew to become hooked on it; I didn’t really feel comfy with out it.”

She made it clear that she wasn’t giving up on cosmetics without end: “I really like make-up! I really like my lip gloss, I really like my blush, I really like my eyeliner. It’s not about that,” she mentioned. “At the similar time, I don’t need to really feel beholden to must do it.”

And as Keys identified, the principal argument right here is the incontrovertible fact that one doesn’t must really feel the must be ‘beholden’ to must do it. So, at the finish of the day, it’s a few lady’s alternative and the way she feels comfy and never how society would relatively see her.

The triumph of skincare

For Kavita Mathur, who’s a Yoga and Ayurveda practitioner based mostly in the UAE, the pandemic noticed many ladies returning to a look that’s easy and pure. “Due to the circumstances created by Covid — whereby everybody was confined to their properties — girls realised that straightforward and pure magnificence can also be easy and comes with a way of ease. It brings us nearer to who we really are, it brings us house. We additionally expertise true pleasure, peace, happiness — that lies on this ‘area’. And after we get a glimpse of this, we are going to do all the things to maintain coming again there.”

Kavita provides that, “our well being and immunity grew to become of prime significance in our lives. 
We are all conscious that make-up merchandise stop the pores and skin from respiration and the chemical substances in them can do us hurt [especially if they are not natural and natural, organic ones are very expensive].

In present occasions, folks need to do something to remain wholesome. So, sure, girls are choosing a extra pure look.”

She feels that being nicely-groomed is what society cares for. “Also, all of us observe that magnificence is a mirrored image of our internal self and it’s not superficial. A nicely-groomed lady will carry herself elegantly and with panache — that’s all that society notices.”

Kavita, who practises yoga, factors out that, “During Covid, we noticed an enormous shift going down in direction of ‘self-care’ whereby girls started approaching us to work on their bodily, psychological, and non secular well being. There was a realisation that we’re entering into a brand new age the place Covid might go however there shall be different pandemics. So, there’s a must turn into bodily sturdy with a powerful immunity so we will stand sturdy in the face of pandemics and likewise to turn into mentally sturdy and spiritually grounded in order that no quantity of concern in our surroundings can destabilise us. Heath and skincare are thus valued extra as a result of, in any case, our pores and skin is the greatest organ in our physique.”

She appears to be like at the debate on make-up in a barely extra philosophical method. “We all have two issues widespread in us. One, the want to remain comfortable, and, two, the want to remain wholesome. Life is transitory with change being the solely everlasting factor in the world. Whether it’s make-up or the lack of it, there isn’t a proper or improper. What is essential is what works for you at that cut-off date — that’s what it is best to do as a result of that may carry you pleasure.”

Kavita feels that the current pattern of celebrities moving into for a cleaner or minimal make-up look is a mirrored image of what they skilled throughout the pandemic. “Of course, celebrities are trendsetters. We like to observe them. They have additionally skilled this throughout the pandemic — that much less is easeful so, for now, the pure look is in and we have to get pleasure from and have a good time it.”

True magnificence lies inside…

As Audrey Hepburn mentioned about magnificence, “The fantastic thing about a girl will not be in a facial mode, however the true magnificence in a girl is mirrored in her soul. It is the caring that she lovingly offers, the ardour that she exhibits. The fantastic thing about a girl grows with the passing years.”

There is rarely a improper or an accurate means of going about appearances in life. Some get pleasure from that cool look of jeans and a tee whereas some want the formal trousers and shirt look. But perhaps we’re slipping right into a lane the place consolation with our internal selves has taken priority as we rely the losses and grief of many a life throughout the pandemic and even now. As girls, there’s nice pleasure and enjoyable in dressing up however there’s additionally the nice pleasure of grinning by means of the freckles. Maybe the pandemic has made us much less judgemental of some wrinkles right here and there — {that a} concealer may have hid earlier, however, at this time, they don’t matter anymore — and made us recognize a contented, wholesome face extra

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