Atelier Cologne is pulling out of the U.S. and Canada, the model stated in an e-mail to clients on Thursday that was obtained by WWD.
The e-mail stated Atelier Cologne is “getting into a brand new chapter for the model to craft much more trendy and elevated perfumes to encourage the subsequent technology of fragrance lovers,” and that to “come again with a very new Atlelier Cologne,” the corporate will withdraw from the U.S. and Canada by mid-March.
Both on-line and retailer operations within the U.S. might be closed. Currently, Atelier Cologne is providing 40 p.c off on its web site.
Atelier Cologne was acquired by L’Oréal in 2016, throughout a busy period for area of interest perfume offers. At that point {industry} sources estimated the model had between $55 million and $60 million in wholesale income.
Atelier Cologne was launched in 2009 by Sylvie Ganter and Christophe Cervasel, who elevated eau de cologne into fragrances that contained increased concentrations of important oils, known as Colognes Absolues.
A spokesman for L’Oréal didn’t instantly reply to a request for remark.
Some area of interest magnificence manufacturers have confronted troubles publish acquisition, particularly because the onset of the coronavirus. L’Oréal competitor the Estée Lauder Cos. lately closed down Becca and Rodin Olio Lusso, acquired in 2016 and 2014, respectively.
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