Aesop teams up with Worldwide FM to produce radio series

THE WHAT? Aesop has partnered with Worldwide FM to produce a series of radio reveals. The Natura &Co-owned model’s Radiomatique Mixtapes explores the shared language of aroma and audio.THE DETAILS The three broadcasts might be hosted on Worldwide FM’s platform and offered by DJs from its international roster: Wuhan-based Shii, Closet Yi in Seoul, and Amsterdam’s Nedda Sou.The reveals will air from subsequent week and have totally different kinds and genres from spoken phrase poetry to stay music.THE WHY? The collaboration is designed to spotlight the broader notion that perfume can conjure new worlds, resurface recollections and spark reverie, Aesop mentioned. It may even draw consideration to its Othertopias perfume line.

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