Universal Beauty Group Expands Its Capital to Finance Development

SAINT-RÉMY-DE-PROVENCE, France–(BUSINESS WIRE)–The French pure cosmetics firm, recognized for its Végétalement Provence model, publicizes a €6m capital increase from a bunch of traders led by Connect Pro, an funding fund primarily based in Marseille.

New shareholders

The arrival of latest traders to develop Végétalement Provence, is led by Connect Pro alongside the personal fairness funds BNP Paribas Développement and Etoile Capital, whose membership of main banking teams, will make sure the sustainability of the help. The financing is accomplished by the Région Sud Investissement fund.

« We have been gained over by the dedication and geographic proximity of Connect Pro and its co-investors, to assist firms of our area to develop in France and internationally».

Vincent Faraco,
Co-Founder of Universal Beauty Group

Following the transaction, the founders, Vincent Faraco and Jean-Marc Delabre, will stay reference shareholders and can proceed to lead the group.

« We are proud to spend money on Universal Beauty Group, which would be the first funding of our new Sud Rebound fund launched in June this 12 months. This enterprise within the coronary heart of the native financial ecosystem is absolutely consistent with our technique to help the event of key enterprise in our area».

Franck Paoli,
President and Founder of Connect Pro

Partners in progress

The traders’ entry into the corporate’s capital will permit the enterprise to speed up its improvement within the quickly increasing pure magnificence sector, a market anticipated to present annual progress of 6-9% over the interval 2021-2027.

This transaction follows the primary funding within the firm’s capital in 2017 made by the private-equity fund Audacia, whose help has made it potential to double the variety of product references and open 3 own-brand idea salons alongside about twenty unbiased idea salons below the Végétalement Provence model, together with the latest salon opened in Lyon in October.

Végétalement Provence – a dedicated magnificence model

In 2008, Universal Beauty Group began as a distributor of haircare manufacturers earlier than launching its personal model Végétalement Provence in 2011 to supply hairdressing professionals a technical product that was kinder to the surroundings and clients’ well being. In the area of some years, Végétalement Provence has change into a premium magnificence model acknowledged as a lot by professionals as by a common public in the hunt for wellness.

With 170,000 merchandise bought in 2020, Universal Beauty Group forecasts gross sales of €4m in 2021, with an EBITDA margin of round 20%. 70% of gross sales are made in mainland France, 15% within the French island of Reunion, and 15% internationally. Its eco-responsible merchandise have been rewarded with quite a few prizes for his or her innovation, and are acclaimed by worldwide colourists and hair stylists in the hunt for pure and high-performance merchandise. The model is distributed by way of greater than 500 factors of sale and thru its personal e-shop.

Established in Saint-Rémy-de-Provence within the South of France since 2014, Universal Beauty Group, with the help of its groups, coaching academy, and logistics base, is prepared to change into a serious participant in various cosmetics and wonder.

« We are delighted to welcome our new companions who will deliver their imaginative and prescient and help to the expansion of Végétalement Provence whose potential is limitless ».

Jean-Marc Delabre,
Co-Founder of Universal Beauty Group

Among the initiatives for Végétalement Provence

The product vary, designed and developed in Saint-Rémy-de-Provence will probably be additional expanded. With the help of its new investor base centered on the area, Universal Beauty will place a selected emphasis on innovation

The firm additionally plans to open an idea retailer in Paris in Spring 2022, a brand new base for Végétalement Provence. A major funding will probably be devoted to the digital improvement of the model and to help e-commerce. Previously centred extra on its home market, the brand new spherical of financing will permit the corporate to consolidate its worldwide growth.

“We are delighted to accompany the leaders of Végétalement Provence on this nice journey. With its distinctive merchandise, Végétalement Provence responds to a basic development. The improve within the variety of folks on the lookout for pure merchandise continues to develop and can supply important improvement alternatives.”

Rémy Garello,
Managing Director of Connect Pro

Fundraising course of

The transaction is the conclusion of a aggressive course of launched in May 2021 to seek for an investor. The course of attracted very sturdy curiosity each in France and overseas from haircare and wonder firms, in addition to personal fairness and household places of work.

Universal Beauty Group was suggested by Richard Morgan Advisory (Richard Morgan) and the regulation agency Volt Associés (Stéphane Letranchant, Lucas d’Orgeval). The traders have been suggested by the regulation agency Nova Partners (Olivier Nett, Julien Immoff), with the monetary audit carried out by Deloitte Finance (Thomas Gorguis).

Universal Beauty Group – Végétalement Provence

Since its launch in 2011, with its hair and skincare ranges, Végétalement Provence rapidly established itself as an actual various to main manufacturers amongst hairdressers and wonder professionals.

Its environment friendly plant-based product ranges, with pure and natural sourcing, meet the wants of a demanding skilled public on the lookout for technical prowess with a philosophy of eco-responsibility. In addition to the attractiveness and efficiency of its merchandise, Universal Beauty Group advantages from a community {of professional} clients whose resale fee of Végétalement Provence merchandise is unparalleled. While the standard resale fee of the sector in France is round 5%, it exceeds 20% with Végétalement Provence.

Today the model gives a spread of over 275 completely different magnificence product references together with 140 in hair and skincare for most of the people, protecting all wants.

Its ranges mix not simply health and beauty, but in addition wellness primarily based on the inspiration of innovation and dedication.

The improvement of artistic styling merchandise, and the introduction of a particular line for ethnic hair, full the product vary. The Essentiels assortment, with its shampoos and conditioners, has change into essential for lovers of the model.

For its skilled clientele, Végétalement Provence gives a spread of greater than 130 colouring references, with a proposal by oxidation and an natural supply primarily based on plant powder.

Végétalement Provence presently has about twenty staff in its Saint-Rémy-de-Provence headquarters.


Connect Pro

Since its creation in 2007, Connect Pro has been supporting small and midcap companies within the South of France of their improvement and transmission wants with greater than €70m in capital invested. Among the most recent fairness investments, Mariton designs, producer and distributer of custom-made mosquito nets and inside blinds, EITP, a heating and air-conditioning firm and Pharma Santé Développement, a bunch of unbiased pharmacies. With Sud Rebond, Connect Pro launched its third fund in June 2021 with a fundraising of greater than €15m from institutional traders and entrepreneurs within the South-East of France. It will probably be accomplished by a second spherical of fundraising within the first half of 2022 to attain €25m.


BNP Paribas Développement

One of the personal fairness funds of the BNP Paribas banking group, BNP Paribas Développement, manages €1 billion of its personal funds, investing straight to help the event of profitable mid-sized firms. BNP Paribas Développement, whose mission is to help administration groups within the realization of medium-term strategic initiatives, has a portfolio of greater than 400 holdings.


Etoile Capital

Etoile Capital, a subsidiary of the financial institution Crédit du Nord, is a shareholder of French small enterprise in extensively diversified sectors, with a portfolio presently of about twenty investments. It positions itself as a shareholder within the capital of company shoppers of the assorted regional banks that make up the Crédit du Nord group. The fund brings to the shareholders and managers of its invested firms its experience in strategic pondering and the means to speed up improvement.


Région Sud Investissement

Région Sud Investissement is the regional funding firm created in 2010 by the Southern Region of France to help the emergence and improvement of excessive progress firms.
Région Sud Investissement, endowed with €134m, advantages from the help of the European Union by means of the ERDF (European Regional Development Fund), which contributes 42% of its funding. Région Sud Investissement is suggested by Turenne Groupe within the administration of its holdings.



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