The Ordinary, Olaplex & Grant Industries Are Among The Best In Beauty For 2021

Cosmetic Executive Women (CEW) revealed the winners of the Beauty Creators Awards throughout a digital occasion on December 1. The awards acknowledge the highest performers in 30 classes. The awards honor the creators and groups behind the merchandise, in addition to the merchandise themselves. Carlotta Jacobson, president, CEW, was joined by Jill Scalamandre, president, bareMinerals, Buxom and Shiseido Makeup, and CEW chairwoman, welcomed attendees to the most recent iteration of the not too long ago re-named awards—which Jacobson famous have been ongoing for the previous 27 years.

Carlotta Jacobson and Jill Scalamandre
Scalamandre stated that the considering behind the creation of the merchandise was finally key, and he or she acknowledged not solely the manufacturers and merchandise, but additionally the chemists, entrepreneurs, magnificence editors, suppliers and retailers, so vital in bringing the highest performing merchandise to fruition. CEW acquired 1,300 submissions, together with a 52% improve in merchandise within the wellness class. Jacobson acknowledged the inclusivity of the awards’ vary, saying that the method acknowledges all method of magnificence merchandise available on the market, from startups to international corporations using 1000’s. Clearly, the democratization of the trade was a thread that highlighted this yr’s presentation.
Jacobson thanked Innovation Partners, Firmenich, CVS Pharmacy, Financo Raymond James, QVC, Satisfyer, Presperse, Nielsen IQ, New York Society of Cosmetic Chemists (NYSCC), and Event Partners, Badger & Winters, Beauty Inc, Cheddar News, Perfect You Cam Makeup, Consultancy Media, Fairchild Media Group, Suite Ok, Kaplow Communications, EWG-Elite World Group, NPD Group, and Ernst & Young; and launched the occasion’s hosts, Julia and Batsheva Haart, stars of My Unorthodox Life.

The occasion hosts, Julia Haart, and her daughter, Batsheva, are stars of the Netflix tv docuseries My Unorthodox Life, which chronicles the each day lifetime of Julia Haart, who’s CEO, Elite World Group, her social influencer and their household. As self-professed lovers of “all issues magnificence,” the duo acknowledged the creativity and ingenuity behind the entire nominations.
The first award was offered by Bridget Love, VP, GMM, Beauty Merchandising QVC and HSN, who stated, “Competition was stiff for the QVC Beauty Quest Award this yr,” including that she was delighted to current the award to Gussi Haircare, “the primary ever winner of the Quest Award within the hair care house.” 
During the previous two years, the hair care class elevated gross sales quantity by 50%, in line with the NPD Group.
In saying the winners within the males’s and girls’s scents within the perfume class, the Haarts famous perfume gross sales rose 14%, with on-line gross sales gaining 23.9%. In distinction,

Julia and Batsheva Haart
in line with NielsenIQ knowledge, in-store declines of -1.7%. NPD Group famous males’s perfume was robust, having quadrupled in gross sales quantity since 2019. Further, perfume accounted for 56% of beneficial properties throughout the whole status magnificence market.
Men’s Scent Award winner was Ok by Dolce & Gabbana Eau de Parfum. Women’s Scent honors went to Gucci Bloom Profumi di Fiori Eau de Parfum. NPD famous parfums are the strongest and longest-lasting perfume concentrations; parfum gross sales doubled this yr, per NPD Group.
The Sustainability Excellence Award, offered by Firmenich, acknowledged manufacturers that make sustainability an integral a part of their course of. This yr, there was a 71% improve in manufacturers getting into the sustainability class. Ilaria Resta, international president, perfumery, Firmenich, defined that it’s not sufficient to create a phenomenal perfume; it’s important to contribute to the well-being of the planet, the neighborhood, and the surroundings.
“This award celebrates the way forward for our planet and attests to our dedication to transparency and sustainability, and the measurable impression of the elements and packaging we use,” stated Resta.
The winner of the Sustainability Excellence Award of 2021 went to Aveda. The model’s message, “to look after the world we reside in, from the merchandise we make, to the surroundings, and throughout merchandise and processes,” embodies the spirit of the Sustainability Award.

Gussi gained the Quest Award.
The Bath & Body class winner was Supergoop! Glowscreen Body SPF 40, a each day use physique lotion with refined shimmer, to hydrate and shield pores and skin. According to NPD, bathtub & physique gross sales rose 26% this yr, following beneficial properties in 2020.
Men’s Grooming honors went to Keep It Anchored, Hair Anchoring Essence for Men, a set of cleaning and conditioning kits designed to calm oxidative stress to the scalp and cut back hair loss. In the lads’s grooming class, physique merchandise, which make up 1 / 4 of the lads’s grooming class, accounted for 67% of the expansion this yr, in line with the NPD Group.
Essie took the honors within the Nail Product class, with Expressie by Essie in Crop Top and Roll. The nail section, robust in 2020, continues to generate gross sales in 2021 at 12% above 2019 ranges, in line with NPD. The subsequent award, within the Wellness class, was offered by Satisfyer and launched by Stephanie Trachtenberg, director of promoting & PR for the Americas, Satisfyer. Trachtenberg highlighted rising facets of wellness out there, notably within the areas of dietary dietary supplements, collagen, stress administration, lubricants and balms. The winner within the Wellness class was The Honey Pot Company, for its Organic Moisturizing Lubricant with Organic Strawberry Flavor. 
Within the Wellness class, CBD make-up and skincare merchandise that comprise hashish/sativa elements spiked in 2020, and this yr’s revenues are 72% above 2019 ranges, in line with NPD. The honors on this class have been awarded to Burt’s Bees Full-Spectrum CBD Facial Oil. Gen Z and Millennial customers are twice as doubtless as the common client to search for skincare merchandise with CBD, per NPD. Facial skincare merchandise containing CBD grew 47.2% previously yr, in line with NielsenIQ.

The winner within the Face Product class was The Ordinary – Concealer, a full protection system accessible in a variety of shades. Makeup Tools honors went to Sephora Total Coverage Original Sponge. The Eye Product winner was Too Faced Cosmetics Born This Way – The Natural Nudes Eyeshadow Palette. According to NielsenIQ, eye cosmetics lead progress within the cosmetics class, with greenback progress of 15.6% YTD, vs. 7.9% for face cosmetics, and seven.2% for eye cosmetics. Sales of false eyelashes soared 26% YTD, per NielsenIQ.
Lip remedy gross sales jumped 22%, pushed by moisturizing, anti-aging and plumping merchandise, per NPD. The winner within the Lip class was Bobbi Brown Crushed Oil-Infused Gloss, a botanical-infused, non-sticky lip gloss in sheer shades. The make-up class was entrance and middle, as YouCam Makeup, a CEW associate, launched a scannable QR code through the presentation, for attendees to strive completely different merchandise. 
The Hair Care class, which noticed a 50% gross sales quantity improve since final yr, in line with NPD, was subsequent, with honors within the Hair Shampoo/Hair Conditioner class going to Olaplex No. 8 Bond Intense Moisture Mask, a reparative masks so as to add shine, smoothness and physique to broken hair. The Hair Style/Hair Care class winner was Bumble and Bumble Bb. Curl Defining Cream. According to NielsenIQ, hair care greenback gross sales have been up 9.4%, with on-line gross sales 25.5%, and in-store declines of 0.4%. 
Hair coloration gross sales rose 13%. DIY hair coloring merchandise rose sharply in 2020, and continued climbing in 2021, per NPD. The winner within the Hair Color class was Moroccan Oil Color Depositing Masks. These twin profit masks deposit short-term coloration and nurture hair for wholesome feel and look. Hair Tools and Hair Accessories, per NielsenIQ, have been the quickest rising segments of the Hair Care class. Hair software gross sales jumped 27.3% and Hair equipment gross sales rose 21%. This yr’s winner within the Hair Tool class was Dyson Corrale Straightener. 

Vennette Ho, managing director, magnificence, Financo Raymond James

The Indie class, sponsored this yr by Financo Raymond James, was launched by Vennette Ho, managing director, international head of magnificence and private care, client funding banking, Financo Raymond James. Ho famous the dedication, ardour and folks behind the manufacturers within the Indie class, and launched this yr’s winner of Best Indie Beauty Brand, Ilia Beauty, pores and skin care-powered make-up, designed to defend the pores and skin from environmental stressors.
In Indie Skincare, Glow Recipe Watermelon Glow Niacinamide Dew Drops, took the honors. According to NPD, 76% of ladies over the age of 13, reported utilizing facial skincare merchandise, a big improve over 2020. Drunk Elephant Protini Powerpeptide Resurf Serum gained the Skincare Anti-Aging class. Anti-Aging represents 35% of face skincare unit gross sales, up one level, per NPD. Taking a better look, “clear” skincare continues to win, representing 32% of skincare gross sales (NPD).
NPD acknowledged that scientific manufacturers account for 37% of eye remedy product gross sales, up seven factors versus two years in the past. The winner within the Eye Treatment class was Olay Regenerist Collagen Peptide24 Eye Cream. Lip Treatment honors went to Too Faced Cosmetics Hangover Pillow Balm Lip Treatment. The Skincare Tool class had two winners, NuFace FIX Line Smoothing Device and Révive Skincare Révolve Contouring Massage Roller.
Sun care was discovered to be the quickest rising skincare class this yr, with NPD noting a 40% improve. Winner within the solar care class was Supergoop! Glowscreen with SPF 40, providing solar safety and hydration. 
Grant Industries Inc.’s Granpowder BBP-700 gained the Suppliers Award for Ingredients and Formulation, sponsored this yr by Presperse. Susanna Fernandes, chair, New York Society of Cosmetic Chemists (NYSCC), and workforce lead e-sales offered the award and famous the significance of elevating the position of the suppliers and formulators, who’re so integral to the creation course of within the magnificence trade. 
Facial Moisturizers , a persistently high-performing class, proceed to be strong, stated NPD, with practically 45 facial moisturizers bought each minute. This yr’s winner within the Facial Moisturizer class was First Aid Beauty Ultra Repair Firming Collagen Cream. Other takeaways from NPD included the recognition of Cleansers and scrubs, stated to be essentially the most used skincare product amongst Gen Z, Millennials, and Gen X customers. This yr’s winner within the Cleanser and Scrub class was Yes To Avocado Fragrance-Free Daily Cream Cleanser.
NPD knowledge additionally confirmed vegan face masks outperforming all different face masks available on the market. Honors within the Face Mask class went to Youth To The People Superclay Purify + Clear Power Mask.
The program concluded with the Social Superstar Awards, offered by Emine ErSelcuk, SVP-merchandising, Ipsy, and Cheddar News Anchor Hena Doba. The Social Superstar Awards have been unveiled by CEW to signify the votes of the individuals, in an extra effort to democratize the wonder trade. The Social Superstar award went to MAC Cosmetics Lip Pencil. The Iconic Beauty Award honors went to La Mer Créme de la Mer.
Additional class takeaways included the expansion of unisex fragrances, up 11% in retailer through the previous 13 weeks, and rising quicker than each female and male focused Fragrances (NielsenIQ). Sales of hand and physique lotions containing CBD jumped 19.3% this yr and scientific manufacturers captured the best share of skincare gross sales and drove the vast majority of beneficial properties (per NPD).
The full listing of winners will be discovered right here.

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