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Good Vibes, Nature Inspired Skin & Hair Care Brand Ropes In Bollywood Diva Yami Gautam As Brand Ambassador
Published on December 7, 2021
Inspired by nature’s good intentions and crafted with its goodness, Good Vibes, a Purplle non-public model, proclaims Yami Gautam as their model ambassador. The Bollywood magnificence will characteristic within the model’s first full scale marketing campaign introducing Good Vibes and its signature Rosehip vary. Good Vibes is a Purplle owned non-public label, with an array of skincare and haircare options, together with, face wash, serum, facemask, shampoo, bathe gel, and facial oils, all impressed by nature’s goodness.
Yami Gautam exudes the girl-next-door appeal and her appointment, as ambassador, will speed up the model’s mission to ship ingredient-led skincare to girls throughout the nation. In the current previous, Yami Gautam has emerged as a powerful affect for embracing her pure self and has impressed girls to discover their pure magnificence. This has sturdy synergy with the model’s perception of utilizing pure magnificence elements whereas staying away from dangerous chemical elements.
In preserving with the identical spirit, Good Vibes and Yami be a part of palms to launch the first-ever model marketing campaign #GlowKaMissingPiece. Centered on the glow supplied by pure elements, the marketing campaign unravels to show that with Good Vibes Serums, you’ll by no means miss the glow. The marketing campaign will probably be a sequence of two movies and a number of shorties with 200+ influencers amplifying the marketing campaign throughout social and digital channels.
The movie sees Yami Gautam imagining, in a enjoyable playful method, how a wedding would really feel if important parts at completely different ceremonies had been lacking. Similarly, the inherent pure glow is essential and if that’s lacking, each event appears incomplete. Good Vibes Rosehip serum infused with highly effective Rosehip oil and different magnificence oils and nutritional vitamins helps your pores and skin obtain a radiant pure glow. The serum is light-weight in order that it simply absorbs and paraben-free, sulphate-free and cruelty-free.
As the primary model ambassador for Good Vibes, Yami Gautam, mentioned, “My notion of magnificence has all the time been to be your pure self in what makes you comfy, and it feels nice to work with a model that echoes the identical values. Good Vibes is actually a model that demonstrates the purity of nature in its merchandise and has over time turn out to be a confidante for all my magnificence wants. I’m excited to accomplice with the model and produce nature-inspired magnificence vary to each girl!”
Speaking on the event, Nippun Aneja, Chief Business Officer, Purplle.com, mentioned, “We are delighted to have actress Yami Gautam on board as the primary ambassador for Good Vibes. The model was born out of the shoppers’ want for accessible, ingredient-led pure skincare merchandise. Yami, together with her appeal, confidence, and authenticity, exuberates magnificence for all. With her sturdy join with the Indian viewers, we envision Good Vibes reaching each family throughout the nation. As we kick-start our first marketing campaign, #GlowKaMissingPiece, we’ll proceed to create magic with Yami, inspiring girls to be their finest selves, naturally!”
On creating the marketing campaign, Priyanka Dey, Director, Brand Services, Ideas Farm, mentioned, “In a cluttered magnificence area of sameness, with #GlowKaMissingPiece we discovered the correct stability for a light-weight hearted story instructed by means of Yami Gautam. A placing visible that additionally communicates the bigger product good thing about a wholesome pure glow”