Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022

The Beauty & Personal Care market is prospering and one of many fastest-growing shopper markets, pushed specifically by the Cosmetics and Skin Care segments, as per Statista’s newest report.
Myntra’s upcoming End of Reason Sale to provide 38,000 styles from over 750 brands in its Beauty and Personal Care section.
On course to add 500 extra brands and provide 50,000 fashion choices by 2022.
Myntra is witnessing robust progress within the Beauty and Personal Care section on its platform. The class has registered over 2.5X YOY progress on Myntra and is predicted to proceed the expansion momentum into 2022. Myntra can be betting huge on the class for the upcoming version of its marquee biannual occasion, EORS (End of Reason Sale), slated to be held this month.
According to Statista, India’s magnificence and private care market, estimated at $25.9 billion in 2020, is projected to attain $32.7 billion by 2023, rising at a CAGR of 8.1 %. Revenue within the Beauty & Personal Care market quantities to US$22,338 million in 2021. The market is predicted to develop yearly by 6.95% (CAGR 2021-2026).
Beauty & Personal Care is at the moment the fastest-growing class on Myntra, and is strategically showcased by platforms comparable to Myntra Studio and M-Live that drive engagement and construct salience for brands within the class by DIY movies and reside tutorials led by a constitution of sought-after magnificence influencers. For the upcoming version of EORS, Myntra is gearing up for its largest-ever version and in the previous few months has added over 50 brands together with Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances, to take part in its flagship occasion. With never-before presents on brands, thrilling propositions for all first-time magnificence and private care customers, and different attention-grabbing basket presents, customers have so much to look ahead to, within the upcoming EORS.
Myntra continues to scale its Beauty and Personal care portfolio and at the moment homes 750+ brands and 38,000 styles, of which 400 brands and 15,000 styles have been added this 12 months alone. The rising go-to BPC vacation spot is aiming at including one other 500 brands in 2022, taking the whole variety of choices to 50,000 styles. Myntra is witnessing a gradual 3X increase in basket dimension.
Myntra’s 15-day return coverage has additionally enabled its customers to have a easy and hassle-free shopping for expertise. In addition to this, the class is driving firmly on the again of its standard model marketing campaign led by Bollywood’s fashion icon, Disha Patani, who’s the model ambassador for this section on Myntra. On the know-how entrance, options comparable to AI-powered Skin analyser software and digital try-on are enabling customers to undertake knowledgeable shopping for selections on the platform.
Some of the outstanding worldwide and home brands that have been added on Myntra this 12 months embrace Benefit Cosmetics, Bath & Body Works, and Kora Organics amongst others. From a shopper demand perspective, Face Moisturizer, Kajal & Eyeliner, Face Wash & Cleanser and Lipsticks are a few of the high promoting objects. Apart from these, fragrances and home equipment, comparable to trimmers, are additionally a few of the key classes that buyers flank the platform for.
The high article sorts inside classes comparable to make-up, are Lipsticks, Foundation & Primer, Kajal & Eyeliner, Eyeshadow, Highlighter & Blush; Under skincare, the main merchandise embrace Face moisturizer, Face Serum, Mask & Peel and Sunscreen; Under haircare, the main merchandise are, Hair Colour, Hair Oil, Hair Serum, Hair Cream & Mask, whereas Body Lotion, Body Wash and Body Oil kind an integral a part of the Bath & Body class.
During EORS-15, customers can count on Buy 1 Get 1 on choose brands and free delivery on orders above Rs 499. Ahead of the occasion, Myntra has additionally collaborated with a few of India’s favourite celebrities, comparable to Salman Khan for Frsh, Virat Kohli for One8, and Sara Ali Khan for Maybelline to share particular mentions from their social media channels to drive traction for the class.


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About the Author: Jessica