Singapore start-up to launch eco-conscious hair care brand with waterless shampoos

The Powder Shampoo was established this yr by CEO Lynn Tan, a veteran within the hair care business who has established a profitable magnificence distribution enterprise in Asia over the previous 20 years.She was additionally the previous managing director of Ales Groupe Singapore, the corporate behind Phyto Haircare and Lierac Skincare.“In current years, I’ve change into extra conscious of the details and figures on local weather change. The extra I learn, the extra I knew, the extra it bothered me. I began to query the function I play within the ecosystem as a distributor, if I’ve been a part of the issue for the previous twenty years?” ​she mentioned.Tan advised CosmeticsDesign-Asia​ that she thought it was lastly time to harness her expertise available in the market and develop her personal hair care brand that would deal with the urgent problem of plastic waste within the business.“There’s not lots I can do as a distributor. I don’t have a say in what [the manufacturers] put contained in the merchandise or how they package deal it. I knew the one approach for me to contribute was to come up with one thing by myself.”​The determination to be a plastic-free brand led to the event of a waterless shampoo in a powder format that prompts with water. “With water within the formulation, it turns into a giant problem to be plastic-free. I may have created a cleaning soap bar, however it’s not as pleasurable, I feel. To me, it’s a pleasure to wash my hair and cleaning soap bars don’t give me the identical enjoyment,” ​mentioned Tan.With a waterless format, the corporate was in a position to package deal it in an aluminium bottle and paper refill baggage that should not have any coatings or plastic layers that make it inconceivable to recycle.According to Tan, the powder formulation lather and foam identical to standard liquid shampoos and comprise important oils which she believes are an essential element that make hair washing pleasurable.Most importantly, this new format doesn’t take away the comfort of standard plastic-packaged liquid shampoos.“Going plastic-free is a tough alternative. Being a mum myself, I perceive you want issues to be handy, you want issues to be quick. When they go to a retailer and see all this plastic round them, they will’t assist it. With this powder shampoo, it is simple to use. Just add water and it’ll lather and foam like you might be used to,” ​mentioned Tan.Gearing up for launchThe Powder Shampoo is produced in Singapore in its personal manufacturing facility. It will launch and ship globally in early 2022 with 4 variants that deal with dandruff, hair loss, extra oil, and delicate scalps.The formulation are vegan and draw on 20 botanically derived components, 5 micro-encapsulated important oils with its proprietary Thyme-Capsuled know-how.Moving ahead, the corporate has plans to develop the vary with powdered conditioner, head-to-toe wash, and scalp therapies.“I’m not planning to make merchandise for the sake of it; there has to be an actual want. And no matter vary is created, it would have to fulfil our values… Again, we’re plastic free, so if I can’t discover the best container or packaging for the product, I received’t make it till I can,” ​mentioned Tan.The firm additionally has plans to goal markets such because the US and Europe, the place the marketplace for sustainable magnificence merchandise is in larger demand, mentioned Tan.To introduce the brand to these markets, the corporate has lately arrange crowdfunding campaigns on Kickstarter and Indiegogo to drum up brand consciousness and choose up extra perception into its advertising and marketing potential.

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