Image Source: Max Factor
Priyanka Chopra has been has been within the leisure trade for 20 years. In addition to successful Miss Universe in 2000, Chopra has starred in almost 50 Bollywood motion pictures and numerous Hollywood blockbusters. Given her success and lengthy hours spent in hair and make-up chairs, it is truthful to say that magnificence has been a reasonably main a part of Chopra’s life for the previous few a long time.
Her function as Max Factor’s world ambassador and artistic collaborator — to not point out the launch of her personal haircare model Anomaly — has solidified the significance of magnificence in her life. We chatted with Chopra to study concerning the significance of language to her in magnificence campaigns, her favorite on a regular basis magnificence merchandise, and her pre-red carpet rituals.
POPSUGAR: Congratulations on your persevering with partnership with Max Factor. What have you ever loved to date being Max Factor’s world ambassador and artistic collaborator?
Priyanka Chopra: Well, I’ve grown up realizing the model and I simply love that Max Factor is such a legacy model that has been related to essentially the most iconic Hollywood expertise. I actually love the model values of Max Factor, too, which is individuality. It’s one thing that I actually stand for: utilizing make-up to precise your self, to really feel the most effective model of your self, and to find your self. So, I like the language of what it stands for. I’ve additionally at all times beloved make-up. I’ve used it in varied methods to precise myself and to vary or rework myself for my characters. It simply was a no brainer with the alignment.
PS: Was having an enter into a number of the Max Factor marketing campaign language one thing that was actually necessary to you?
PC: I believe so. “Reveal your extraordinary” to me is simply so particular to each individual, proper? It’s not us saying “right here is make-up that’ll make you stunning”. No, it is us saying reveal your model of no matter your extraordinary is. And I believe catering to each person who consumes make-up was very essential to me, versus a generalised definition of magnificence.
It’s a good time to be part of the trade the place the dialog is so inclusive.
PS: Do you suppose that being a magnificence model proprietor your self offers you a brand new perspective on the trade and the way folks eat product?
PC: Definitely, and I’m studying about it day-after-day. I’ve been raised within the magnificence trade being an actor for nearly 20 years. I’ve seen totally different magnificence traits and I’ve modified in accordance with these traits over time, and had make-up artists use totally different magnificence merchandise which have come into the market. I do suppose that my perspective of how folks eat product has modified. Especially now if you see with the web, you see direct to shopper changing into such an enormous a part of magnificence and the way folks purchase make-up; how their consumption of make-up has modified a lot. The dialog round make-up has modified a lot with inclusivity and with individuality being such part of the core; seeing every kind of faces, colors, pores and skin tones, genders, sizes — all of it being stunning.
I believe that it is such a good time to be within the magnificence enterprise as a result of magnificence shouldn’t be catered to at least one lady or one man. Beauty is catered to everybody and for everybody. My Max Factor [foundation] shade is heat caramel and I haven’t got to combine it with anything anymore. There was a time I may by no means ever discover a shade that was simply particular for me as a result of I’m a medium pores and skin tone and the wonder trade did not cater to me. It’s a good time to be part of the trade the place the dialog is so inclusive.
Image Source: Max Factor / Tom Munro
PS: Have your magnificence habits modified in any respect throughout the pandemic and spending extra time at residence?
PC: Yes. I took the time to do much more skincare than make-up for certain. But there are a couple of make-up merchandise that exist in my day-after-day existence (even at residence) and considered one of them is mascara. I really feel like I look sick or drained with out mascara. So, even when I’m at residence, a fast flick of my wand is simply actually necessary after I get out of my bed room. The Max Factor Divine Lashes mascara is so good as a result of you possibly can construct up the quantity. It’s additionally smudge proof, which is de facto necessary for an all-day mascara.
PS: If you had three merchandise and three minutes to prepare within the morning, what do you select?
PC: I take three minutes to prepare within the morning most days. When I’m doing my very own make-up, which I did immediately, I want like 4 minutes and I take advantage of round 4 merchandise. The Max Factor FaceFinity Foundation is de facto fast for me — I take advantage of it as a concealer to place like a couple of dots in all places, smudge it, and mix it out simply to cover no matter I believe I want to cover for the day. Then, I comply with that with a fast little bit of powder.
When it involves my eyes, lips, and cheeks, that takes about two minutes for me. I do a fast lash curl and apply my Divine Lashes Mascara. Next, I at all times put on lipstick. I’m a matte lady and the color relies upon on whether or not it is day or evening. I just like the Max Factor Colour Elixir Lipstick in Chilli and likewise Sunbronze. Then I take advantage of a blush, Max Factor has wonderful colors for hotter pores and skin tones. Finally, I fill in my eyebrows, which takes me two seconds; I do not do an excessive amount of simply fill a bit of bit right here and there and I’m good to go.
PS: What are a few of your favorite magnificence therapies to get earlier than a significant occasion or a crimson carpet?
PC: A facial. I like getting a facial executed as a result of I believe the pores and skin is the inspiration of nice make-up. If you’ve gotten rested recent pores and skin, your make-up goes to take a seat rather well. I love to do a steam or a sauna on the day in case you can. Usually for crimson carpets, I dress at a lodge so I attempt to rapidly go to the gymnasium and both get a fast exercise or only a sauna to get my pores and skin feeling alive. Those are the 2 issues that I’d do. If it was an opulent day, perhaps get a therapeutic massage. But that might be for me, not for the carpet.
Image Source: Max Factor / Tom Munro