Dr. Martens Debuts Immersive Pop-Up at Nordstrom

Nordstrom has opened a pop-up partnership with footwear model Dr. Martens on the New York City retailer’s revolving Center Stage, permitting clients to buy from a limited-release assortment of 30 merchandise by means of Nov. 7.
Dr. Martens’ basic Merino and Collier types are unique to Nordstrom by means of Nov. 1 as a part of the collaboration, and the model’s latest AW21 items may also be accessible.
Nordstrom’s in-store Center Stage includes a music venue that features trusses, stage lighting, graffitied furnishings and stay performances. New York City band Sunflower Bean will play a stay present on Friday (Oct. 15) at 7 p.m. on the primary ground of Nordstrom NYC. The present may also be live-streamed on Nordstrom’s and Dr. Martens’ social media channels.
“Dr. Martens and Nordstrom have a protracted historical past as companions within the U.S. and Canadian markets, and this 12 months our manufacturers have come collectively to construct a good stronger partnership because the momentum in 2021 continues to develop,” Lisa Kim, vp of Dr. Martens wholesale, stated within the joint announcement.
Nordstrom may also deliver components of the Dr. Martens pop-up and an prolonged merchandise choice to a number of different areas, together with 4 shops in California, one in Utah and one in Oregon.
“Dr. Martens is proud to launch our Nordstrom Center Stage collaboration, celebrating our strengthened model presence and making a particular Dr. Martens expertise to additional our shopper connection in Nordstrom NYC,” Kim stated.
Related information: Nordstrom Adds Cuvée Beauty Haircare Products
Last week, Nordstrom signed a distribution take care of luxurious haircare model Cuvée Beauty to characteristic its full line of merchandise on-line, highlighting six of the model’s high sellers — Air Dry Mist, Champagne Texturizing Spray, shampoo, conditioner, Blowout Bombe and Volumizing Mist — at its in-store Best Tressed haircare towers by means of Nov. 30.

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