Beauty brand Plum to add 50 offline stores over two years


Homegrown magnificence and private care brand Plum plans to open 50 stores within the nation by 2023 to increase its attain past its digital-first operations.

On Wednesday, the clear magnificence brand, which at present retails on Amazon, Flipkart, Nykaa and Myntra aside from being obtainable by way of retail chains corresponding to Health & Glow, Shoppers Stop, Lifestyle, opened its first offline retailer in Mumbai.

The opening of unique stores displays the corporate’s technique to develop an omni-channel strategy. Plum counts 3 million buyers as a part of its buyer base, it stated in an announcement. It serves almost three lakh buyers month-to-month.

“In at the moment’s world, a mean client has to undergo a number of touchpoints of inquisitiveness, consciousness, consideration and trials whereas making a purchase order. While on-line medium provides wonderful choices at many of those touchpoints, however just isn’t at all times full. Keeping these parameters in thoughts, we wished to present our clients a chance that serves as an all-in-one expertise throughout all these contact factors,” Shankar Prasad, CEO & Founder, Plum stated.

Plum began out in 2014 and has since constructed distribution in over 225 cities and cities within the nation, by means of over 750 assisted stores, and over 10,000 unassisted stores.

The pandemic helped manufacturers with online-first presence to develop considerably. However, in an enormous market like India, the recognition of offline retail can hardly be discounted.

Plum sells merchandise throughout skincare, haircare, private care and make-up by means of 150 stock-keeping models.

In September 2021, the brand introduced in a brand new chief advertising and marketing officer and a chief monetary officer to its crew.

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About the Author: Jessica