Amouage Eyes US to Become its Second Largest Market

MUSCAT, Oman, Aug. 2, 2021 /PRNewswire/ — Carrying the tremendous artwork of Arabian perfume creations Westwards, Amouage, the unbiased Oman-based international luxurious perfume House, has set its course to the United States of America with plans for the nation to change into its second largest market. Amouage Americas, the House’s newly opened direct subsidiary, with its head workplace situated on New York’s prestigious Broadway, will quickly launch its new e-commerce fulfilment platform to serve the US’s rising area of interest luxurious perfume market, which makes up the most important share of the corporate’s 6-fold improve in on-line demand. Headed by newly-appointed Senior Vice President of Amouage Americas, Robert Sorce, Amouage may even be establishing a bodily presence in key retailers throughout the nation.”For the previous two years, now we have been engaged on a brand new technique to strengthen our digital presence, to construct scale, and to set up new connections with the following technology of perfume fanatics. This yr now we have turbo-charged this technique, having not too long ago moved into China and now the US, whereas putting in a number of structural modifications to create the appropriate capabilities to fulfil international demand for our merchandise, together with a vertically built-in product creation in Muscat, Oman, that ensures no compromise on high quality,” stated Marco Parsiegla, Chief Executive Officer of Amouage. “The US is taken into account an essential marketplace for ultra-luxury and our projections are that it’s going to finally make up a 3rd of our general enterprise. We look ahead to putting in a various workforce of outstanding trade professionals that can carry our quest to create true masterpieces and share them with our discerning clientele.” Amouage has loved spectacular development since unveiling its new technique in 2020. Its outcomes for the primary half of 2021 greater than doubled (+106%) over the identical interval in 2020, and are up +20% vs. 2019. As the primary most searched and but unlisted perfume at Nordstrom, Amouage’s well timed enlargement means it’s poised to cater to the nation’s rising urge for food for uncommon, qualitative and long-lasting fragrances. Known as ‘The Gift of Kings’, its repertoire of over 50 perfumes options among the most finely crafted and celebrated fragrances on this planet together with Reflection, Interlude, Honour and The Renaissance Collection, not to point out the not too long ago launched power-duo, Boundless and Material. A tribute to its unwavering dedication to craftsmanship, high quality, and artistic integrity, Amouage is ranked amongst the highest three gamers within the international ultra-niche phase and continues to set the precedent for olfactive innovation and fragrance artistry. In the approaching months, the model will start rolling out throughout the US, with a everlasting presence at high retailers of ultra-niche perfumes resembling Nordstrom, Bergdorf Goodman, Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue. As effectively as being out there on a variety of eminent e-commerce platforms, Amouage is organising everlasting store installations in Nordstrom shops in New York and Houston. In addition, a brief store idea might be created with Neiman Marcus in Houston, Atlanta, Bal Harbour and through the eCommerce channel. Further openings will comply with swimsuit with key retailers in key US cities sooner or later.

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