Ultimately, they bear a languid however dramatic Sailor Moon-style transformation, and emerge in a type of singularity: Driver and horse are one. It ends with the perfume signature, which is fundamental: “Burberry Hero. The new perfume for males.”
On Burberry’s web site, Hero is described as a “new masculine spirit exploring the home codes of duality and the facility of the animal kingdom,” with the marketing campaign itself performing as a metaphor for “private transformation.”
The bottle was designed by Burberry chief inventive officer Riccardo Tisci to appear to be a horse’s hoof, and the perfume consists of cedarwood oils from three completely different mountain ranges, paired with bergamot, juniper and black pepper.
While the “Hero” advert is brief, its storytelling attracts closely from Greek mythology. (This is acquainted territory for Glazer, by the best way, whose most well-known advert additionally drew inspiration from historical myths—and in addition concerned horses in the water.) Perhaps the best centaur of observe is Chiron, son of the titan Cronus and Philyra, a sea nymph or Oceanid. Chiron lived on the foot of Thessaly’s Mount Pelion—there’s the mountain connection—and was famend for his knowledge.
After Hercules hits him with a poisoned arrow whose wound by no means fairly heals, Chiron takes up the therapeutic arts and is later given the moniker of the “Wounded Healer.” He stays with us in the present day because the constellation Centaurus.
There is one thing of all that wounded therapeutic enterprise in Driver himself. He’s massive and lanky, virtually clumsily mannish—a top quality he exploited to nice impact in Girls, Star Wars and A Marriage Story. So for longtime followers of Driver’s, there is a pleasing symmetry and catharsis in this one-minute work. It stays to be seen whether or not any of it results in any mythic therapeutic.
https://musebycl.io/fashion-beauty/adam-driver-goes-full-centaur-jonathan-glazers-burberry-ad
