SKINN, a nice perfume model from the home of Titan, has launched a digital video to advertise their newest perfume assortment, ‘Tales’ – a set of 4 scents. Conceptualized by Ogilvy South, the video is aimed toward creating consciousness for this new launch and encourage customers to attempt all of the refreshing new SKINN Tales fragrances – Rio, Ibiza, Oslo, and Malaga.
“Targeted at men and women in the ages of 22-45 years, the movie captures moments of happiness and bursts of spark wrapped in a relatable vibe of youthfulness. The parts of freshness and magnificence introduced forth in the movie efficiently depicts the true essence of the ‘Tales’ assortment – younger, energetic and completely happy. With this video, the model goals to seize the creativeness of the customers who’re searching for on a regular basis fragrances which have a novel character on the coronary heart of their creation,” the corporate stated.
Commenting on the new digital campaign, Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited, stated “The digital video is a visible depiction of how a sprig or a whiff of Tales perfume transforms and elevates the temper immediately. The general vibe of the movie is vibrant, refreshing and quirky. The model intends to unfold waves of cheer by way of Tales, a set of 4 pleasant scents in occasions when most of us are searching for small pockets of pleasure every single day. The campaign embodies how happiness is only a spray away with SKINN Tales fragrances.”
With 4 distinct fragrances beneath Tales – ‘Rio’ and ‘Oslo’ for males, and ‘Malaga’ and ‘Ibiza’ for ladies, has been designed as a illustration of enjoyable, unique locations, formulated by the grasp perfumers to create an elevating expertise. The assortment has an assortment of olfactive areas – Floral, Musky, Citrusy notes to supply wide selection on your on a regular basis utilization. These fragrances come in shiny, colourful packaging and can be found at an reasonably priced worth of INR 1595/- for 100 ml to unfold the tales of happiness to every body.
Talking in regards to the movie, Mahesh Gharat, CCO, Ogilvy South added, “Tales by Skinn is that whiff of happiness that has the ability to elevate our on a regular basis moods. Each of the variants – Rio, Ibiza, Oslo and Malaga embody a definite but breezy perfume that alters an individual’s environment, when used. The thought due to this fact was to seize a contented and light-weight vibe whereas creating a way of enjoyable and cheerful moments. The movie has carried out justice to this imaginative and prescient and can give a chance to the model to inform myriad Tales of Happiness.”
The SKINN Tales campaign is now stay throughout the model’s on-line platforms and different offline medium.
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