“Transit has by no means been extra thrilling” — The new Chanel Beauty Studio is guided by a way of discovery and options dynamic shows, digital strive-on and animated digital screens
FRANCE. French luxurious home Chanel has partnered with the Société de Distribution Aéroportuaire three way partnership between Paris Aéroports and Lagardère Travel Retail to open Chanel Beauty Studio at Paris Charles de Gaulle (CDG) Airport Terminal 2E.
The 44sq m boutique, which formally opened on 30 June, is positioned by Gate E in a single of the important thing worldwide terminals at CDG. According to the luxurious home, the shop reinforces its imaginative and prescient for magnificence retail which is centred round product creation, experience and buyer interplay.
The placing, field-formed boutique options Chanel’s signature monochromatic black and white color palette and invitations clients into an immersive buying surroundings.
The minimalist field-formed boutique takes inspiration from the design of Chanel’s luxurious packaging and showcases the maison’s make-up, skincare, perfume and eyewear merchandise
The graphic, monochromatic look additionally extends to the interiors and furnishings the place pure easy traces give the sweetness and perfume merchandise house to shine, stated the model proprietor. The inside partitions are brightly gentle and animated with imagery from Chanel’s newest magnificence campaigns.
The house is guided by a way of discovery with Chanel’s make-up assortment displayed at the centre of the boutique. Equipped with augmented actuality capabilities, the boutique affords Chanel Try-On, permitting clients to just about take a look at make-up merchandise in a protected and contactless method.
Chanel magnificence advisors are on-hand, providing their experience, whereas an eye fixed-catching temper board is displayed within the boutique’s proper-hand wall to supply consumers inspiration.
The retailer additionally includes a lip bar with greater than 200 Chanel lipstick shades. The shades are displayed on a vibrant 3D wall of lipstick circumstances.
The perfume wall includes a graphic composition of packaging and shines the highlight on the Les Eaux des Chanel and Les Exclusifs de Chanel traces. The two perfume collections — developed by in-home Fragrance Creator Oliver Polge — are divided by an artwork deco mirror which pays homage to Gabrielle Chanel’s well-known mirrored staircase in her studio in 31 Rue Cambon.
Chanel Try-On: Customers can just about take a look at a number of combos of magnificence seems to be at the boutique, guided by the experience of Chanel’s on-web site Beauty Advisors
An unique choice of skincare merchandise can also be out there at the boutique, with a particular emphasis on the Sublime skincare line.
In addition, the boutique affords a devoted eyewear house, that includes a complete assortment of unique seasonal and traditional sun shades kinds.
Commenting on the brand new boutique, Chanel stated: “With the opening of this new Chanel Beauty Studio, the Maison reinforces a daring, distinctive buying expertise, during which creation, experience and a way of discovery unite in fascinating environment.
“The dynamic show evolves with every new season and a gradual circulation of unique releases, guaranteeing shoppers will be capable to encounter a lot-liked merchandise alongside thrilling new propositions. Transit has by no means been so thrilling – strive to not miss your flight.”
Les Eaux des Chanel and Les Exclusifs de Chanel are displayed and divided by a mirror that was impressed by Gabrielle Chanel’s iconic mirrored staircase in her unique Parisian atelier
