Sally Beauty Selects M&C Saatchi Talk & SERMO Across Europe

LONDON — Professional magnificence model Sally Beauty has appointed M&C Saatchi Talk as its lead UK life-style PR company, together with press workplace and influencer marketing campaign consultancy for commerce and client audiences.The win has additionally led to work for the company’s impartial international community, SERMO, as Sally Beauty has additionally signed 5 of the community’s European companions to offer social technique help for its sister model, Pro-Duo, throughout France, Germany, Spain, Netherlands and Belgium.M&C Saatchi Talk has been briefed to ship a client {and professional} commerce programme for Sally Beauty, the patron retail enterprise, and Salon Services, its commerce retail enterprise for hairdressers and wonder professionals.As effectively as on-line gross sales, Sally Beauty operates greater than 3,500 shops worldwide and has a variety of about 8,000 merchandise together with hair color, haircare, skincare and nail merchandise.The win comes at a time when client demand for skilled magnificence and grooming merchandise has elevated because of restricted entry to skilled providers throughout lockdowns, and because the freelance magnificence market is booming as many salon professionals have gone solo because of the pandemic.Sally Beauty’s European head of content material and artistic Suzanne Smith mentioned: “With the wonder trade at a vital turning level, it’s been essential to search out an company to accomplice with us as we evolve our digital communications journey, whereas supporting our mission to foster the ever-growing freelance skilled market at such a vital time.“We’re delighted to have partnered with M&C Saatchi Talk, they’ve in depth magnificence expertise, and this teamed with their understanding of our model goal and audiences, and their European accomplice counsel means we’re excited to see what they may deliver as we transfer forward.”M&C Saatchi Talk COO and president of SERMO Ryan Woor added: “Announcing such a prestigious win only a 12 months after the launch of M&C Saatchi Talk is incredible, and testomony to the sensible staff and the sturdy tradition now we have in-built such a short while. Once once more, the energy of our international community SERMO has been demonstrated and we’re delighted to have such a incredible consumer be a part of us with implementation in a number of European markets.”The win follows the latest rent of Steve Kirk from Brooklyn Brothers as head of client for the company, shaped in January 2020 after the merger of sister companies M&C Saatchi Public Relations and Talk.Global. MD Chris Hides left the company final September to hitch The Academy.

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