LVMH-owned perfume and wonder model Guerlain has appointed Violette Serrat as its new creative director of makeup.
Serrat is well-known on-line for her Violette_fr YouTube channel, which she launched six years in the past and which has now amassed over 300,000 subscribers.
She additionally has expertise in trend pictures and has labored with publications together with Vogue, Harper’s Bazaar, Dazed, Teen Vogue and Elle.
In April, she launched her personal makeup model: VIOLETTE_FR.
“I’m so blissful to be becoming a member of an iconic House with such a wealthy heritage, the place I can cross Guerlain’s values in makeup on to a new era and share it with those that, regardless of their gender, have a good time magnificence right now and can have a good time it tomorrow,” Serrat mentioned in a launch.