A number of months in the past it was revealed that Game Of Thrones alum Richard Madden could be becoming a member of Marvel’s ever-expanding universe. Starring alongside Angelina Jolie, he is set play the role of Ikaris in the hotly anticipated Eternals. Not content material with solely taking the MCU by storm, the soon-to-be superhero has simply added one other string to his bow by means of his first ever perfume marketing campaign. Calvin Klein has tapped Madden for the launch of its new scent, Calvin Klein Defy. The first pictures from the marketing campaign see the Bodyguard actor wearing the all-American model’s signature denim shirt and blue denims, doused (we assume) in the new perfume. Meanwhile, the movie, which sees Madden transfer round as if on set of his upcoming Marvel flick, can be blasted into properties round the world.