New Affiliates architects make groundbreaking perfume bottle

New Affiliates architects make groundbreaking perfume bottle

Régime des Fleurs debuts its first males’s perfume, with a bottle design by architects New Affiliates, one of many fast-emerging practices within the Wallpaper* Architects’ Directory 2021

Since launching in 2014, Régime des Fleurs has carved out a singular area of interest for itself within the perfume world, straddling the sizeable hole that tends to exist between high-concept perfumery and business viability. 
It does this by producing scents which are singular and peculiar, adjectives that normally denote a divisive perfume – folks adore it or they hate it – however within the case of Régime des Fleurs, sign one thing immediately intoxicating. In this fashion, the corporate is much like one other area of interest perfume model, Le Labo, however with out the widespread recognition which means you’re at all times prone to run into somebody sporting the very same factor.

Examples of Régime des Fleurs’ earlier bottle designs 

The inspiration behind the scents is as various and eccentric because the ‘dissolving infinity of the horizon line between blue skies and blue seas’ that’s cited for the patchouli and violet leaf scent, ‘Echoes’, or the forest bathtub on Yakushima island within the yr 752 that impressed the smoky resins, recent bark and historical moss scent, ‘Falling Trees’. 
Collaborations have added to the model’s enchantment, together with a rose perfume made alongside actress Chloë Sevigny, and a perfumed exhibit on the Whitney Museum of American Art with vogue label Eckhaus Latta. 
Rock River Melody
The manufacturers newest perfume Rock River Melody, developed in collaboration with editor Christopher Niquet, is an earthy perfume of inexperienced sap, ivy, and bergamot, principally impressed by a muddy horseback trip by means of the forests of Fontainebleau, in addition to Andrei Tarkovsky’s 1975 movie Mirror, and the music of American rapper Tyler, the Creator. 

Rock River Melody marketing campaign picture shot by Daniel King

‘With Rock River Melody we’re not solely launching our first perfume for males, we’re debuting a brand new search for the model,’ says Régime des Fleurs’ founder, and co-creator of Topi skincare, Alia Raza. ‘We’ve at all times had to make use of inventory bottles and customise them with varied color therapies and caps, however after seven years we have been lastly capable of create a customized glass bottle from scratch. That was a dream.’ 
New Affiliates’ bottle design
To design the brand new bottle, Raza tapped New York-based structure agency, and members of Wallpaper* Architects Directory 2021, New Affiliates. Established by Ivi Diamantopoulou and Jaffer Kolb in 2016, New Affiliates has garnered a swath of awards for its idiosyncratic, minimalist designs, together with exhibition design for purchasers corresponding to New York’s Jewish Museum, The Shed, and the Canadian Center for Architecture, in addition to residential tasks corresponding to its Tunbridge Winter Cabin. 
New Affiliates’ bottle design for Régime des Fleurs is flat on one aspect and round on the opposite, with a bulbous inexperienced high. Speaking in regards to the design, Kolb says; ‘We have been impressed by Régime’s protect emblem. The protect has a satisfying form. It’s symmetrical in a single route, however not the opposite. It seems like a number of shapes merging into one, however stays easy and stylish.

New Affiliates’ bottle for Rock River Melody. Photography by Clovis Bataille.

‘We wished to do one thing comparable with the bottle. We began by making one thing a lot nearer to the logo itself, but it surely was all pointy edges and wouldn’t have been snug to carry. After testing many choices, we settled on a diminished kind: from above, the bottle resembles a really pure protect – a sq. and a circle intersecting at their mid-points. The bottle feels snug to carry, and it has a directionality that earlier bottles didn’t – a spherical aspect and a flat aspect. It’s quite simple, however on this sense feels extra dynamic.’
Régime des Fleurs and New Affiliates’ design is simply the most recent instance of architect-designed magnificence, and testomony to the magnificence trade’s specific knack for synthesising disciplines to create progressive merchandise.  §

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