Miley Cyrus is the newest star to hitch the Gucci fragrance clan because the face of its new perfume, “Gucci Flora Gorgeous Gardenia Eau de Parfum.” While starring within the newest Gucci Beauty marketing campaign, the multi-platinum promoting recording artist, songwriter and actor will seem in a set of photographs with the scent, in addition to a video. While shot and directed by artist Petra Collins, it’s Alessandro Michele, the model’s Creative Director and pressure behind the eau de parfum, who has taken over the inventive helm of the joy-fuelled marketing campaign.
The inventive head of the luxurious Italian style home, which is celebrating its a centesimal birthday this yr, defined why he felt Cyrus, along with her distinctive persona, was the proper match.“Miley Cyrus is an artist with a spirit that’s each rock ‘n’ roll and eclectic on the similar time. I like her and I feel she’s going to completely embody the brand new “Gucci Flora Gorgeous Gardenia” perfume and story,” he mentioned.An instance of her technology, Cyrus speaks reality to self-expression, optimism and authenticity. And with over 135 million followers on Instagram, her appointment as a Gucci Beauty ambassador will certainly entice a extra various and youthful following.
“It’s with happiness and honour I announce I’m the face of “Gucci Flora Gorgeous Gardenia Eau de Parfum.” @gucci and I’ve felt like household for a very long time in our collaborations which have at all times revolved round vibrant color, self-expression & unapologetic contradiction,” the 28-year-old trailblazer shared on the social media platform. “Being powerful in a mushy surroundings or nonetheless in a chaotic second. #FloraFantasy is being who you might be. None of us are made with one ingredient. We all have completely different notes, some refined and a few daring. Just like Flora!”The “Prisoner” and “Wrecking Ball” singer, who’s famend for her distinctive raspy voice, joins a formidable group of celebrities who’ve starred in Gucci fragrance campaigns. These embody Harry Styles, Lana del Rey, Florence Welch and Jodie Turner-Smith.The new Gucci Flora Gorgeous Gardenia Eau de Parfum shall be accessible from 30 July on gucci.com and from 1 August in chosen Gucci shops, retailers and perfumeries worldwide.