Maison 21G is a fragrance home that allows shoppers to create their very own signature scent with its proprietary algorithm and know-how.Despite the COVID-19 pandemic, the corporate has been shifting full pace forward, increasing its native footprint with retail partnerships with massive names like Sephora.This June, the model unveiled its new flagship throughout the city-state’s iconic landmark, The Shoppes at Marina Bay Sands, and goes to launch one other retailer in the purchasing district of Orchard Road in the third quarter.Now that it has secured a powerful presence in Singapore, the corporate is specializing in increasing abroad.In the final couple of months, Maison 21G made its debut in Hong Kong and Thailand. The model is was set to launch in Vietnam this month as effectively, however delayed plans due to the declining COVID-19 state of affairs in the nation.“I’m actually excited to launch in Vietnam. It’s a market with a younger, prosperous inhabitants and it’s an excellent funding for the corporate,” mentioned founder and CEO Johanna Monange.After Asia, the corporate is looking forward to the Middle East, the place it’s at the moment present process negotiations with one of many area’s greatest gamers in luxurious to open a flagship retailer in Dubai, hopefully in early 2022.Next cease, ChinaThe firm’s debut in Hong Kong marked an especially necessary milestone for the enterprise, as Monange is extraordinarily eager on increasing into China.“I simply opened in Hong Kong and it has been an enormous success and I’m very pleased with it as a result of everybody is aware of that Hong Kong is the door to China. If I’m profitable with the Hong Kong market, it’s an excellent signal for China,” mentioned Monange.She advised CosmeticsDesign-Asia that discussions to develop the enterprise in China had been already underway.“I’m at the moment discussing the opportunity of a three way partnership with a Chinese companion, however I may additionally go there myself. I desire a retailer in Shanghai first after which later go on Tmall and RED. Yes, 2022 will probably be a giant concentrate on China.”With curiosity in fantastic perfume taking off in China, the corporate believes it is going to be essential to start out constructing a presence in the market.“For the primary time now, we’re seeing double-digit development of perfumes, and triple-digit growths in area of interest perfumery. There’s an enormous alternative for fragrance – the penetration charge is so small that you would be able to solely develop in China,” mentioned Monange.She added that she has noticed a rising urge for food amongst Chinese shoppers for perfumes as their thought of luxurious has shifted in current years.“If you requested me 10 years in the past, I’d have mentioned the Chinese don’t see the worth of a fragrance. They would somewhat purchase a watch or a bottle of cognac. Now, they’re search for extra delicate indicators of luxurious and fragrance is a part of that,” mentioned Monange.After China, Monange doesn’t rule out the opportunity of taking the model to Europe, particularly her residence nation of France.Despite the unsure global situations, Monange expressed confidence in her enlargement plans, highlighting the energy of the enterprise’s online-to-offline (O2O) mannequin, which has allowed it to thrive beneath the pandemic.Aside from market enlargement, Monange revealed that the corporate has a raft of latest product improvements in the works as effectively.The firm closed its second spherical of funding in February this 12 months. Its seeking to go for its Series B funding spherical subsequent 12 months in order to draw buyers that may lend expertise, data and expertise to the enterprise.
