Kim Kardashian West’s Beauty Brand to Temporarily Shut Down Ahead of Relaunch | The Business of Beauty

KKW Beauty product vary. Instagram.

The founder of the KKW make-up label introduced on Instagram on Tuesday that the model’s web site will briefly shut down on August 1 to make approach for a “fully new model with new formulation which are extra fashionable, modern and packaged in an elevated and sustainable new look.” Kardashian West — who signed the be aware with each her final title and that of her quickly to be ex-husband, Kanye West — additionally stated the relaunched web site will promote each her magnificence and perfume in a single place. Both classes are presently branded as KKW however bought individually.
In January, magnificence conglomerate Coty accomplished its $200 million minority funding within the magnificence model, finalising a deal struck in 2020 to develop the model into new areas and classes, together with skincare.

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