The perfume discovery specialist is innovating with two eco-responsible and versatile solutions for high-end perfume sampling. Scentdow and Scentpad provide the likelihood to create an ever extra sensual and sustainable buyer expertise and to open up new communication prospects for customers. manufacturers.
In the wake of the launch of Scentouch in 2019, each solutions have been designed for manufacturers that need to mix perfume discovery and eco-responsibility. Entirely product of licensed paper (subsequently recyclable), each solutions provide huge artistic prospects, because of their massive printing surfaces, which additionally enable the potential of finishing up all of the ending touches often made on packaging (sizzling stamping, embossing, particular reducing, and so forth.).
Scentdow: A flexible card with no secondary pack
The Scentdow pattern appears like a card with a window to open. Once opened, because of a pre-cut tab, this window reveals the perfume impregnated on the paper beneath. “It opens like an introduction calendar or an animated kids’s books. It is a supply of shock and pleasure…,” stated Maxime Caffon, CEO of iD Scent.
In addition, the Scentdow scent card is designed to final over time with the perfume lasting over a number of months. The card can be optimized to concurrently current two fragrances on its completely different faces: girls’s and males’s, basic and particular version …
Scentpad: Inspired by make-up software gestures
Highly centered on sensuality, Scentpad is impressed by make-up software gestures, and extra particularly cushion compacts. The “pad,” or perfumed cushion, is positioned inside a printed leaflet. It could be indifferent and used as an applicator to deposit the perfume on the pores and skin. Entirely product of paper, the “pad” is subsequently renewable and absolutely recyclable. It permits for round 100 perfume purposes.
“In line with iD Scent’s eco-responsible commitments, in addition to these of perfume homes that help eco-designed and recyclable solutions, Scentpad provides a inexperienced increase to sampling solutions,” added Maxime Caffon.
Housed in a four-sided booklet, Scentpad presents a big area for the model’s messaging. Once faraway from its location (the place it may be repositioned), the pad reveals a QR code, that’s subsequently seen solely upon its elimination, as to not disrupt the general aesthetic of the merchandise. Brands are free to let their technique and creativeness converse to take advantage of the total potential of this function.
Partnership with Takasago
For these launches, iDScent renewed its collaboration with perfume home Takasago, which had already developed the olfactory signature of Scentouch.
