[Funding alert] Gurugram-based Bella Vita Organic raises $10M from Ananta Capital

Gurugram-based on-line D2C private care model Bella Vita Organic has raised $10 million from Ananta Capital. According to the official assertion, the startup is trying to deploy the fund for scaling up its model and product choices. Aakash Anand– founding father of direct-to-consumer startup Bella Vita Organic [Image Credit: Bella Vita Organic]Founded in 2018 by Aakash Anand, Bella Vita Organic focuses on private care options and manufactures and sells pure skincare, haircare, and wellness merchandise.   “We have been lucky to see our clients love our merchandise proper since our launch in late 2018, and in the present day we’re elated to see our traders inserting their confidence in our younger model. Bella Vita Organic has its genesis in making the perfect merchandise for our shoppers for all their magnificence and private care wants. This funding will additional assist us scale our model and product choices and proceed to be a supply of enjoyment for our clients,” Akash stated in an announcement.The founder revealed that the thought behind launching the startup got here to him after he noticed his entrepreneur mother-sister duo, Anju Anand, and Aashima Anand who run a salon chain, acquire reputation owing to their pure and ayurvedic pores and skin and wonder merchandise.Bella Vita, which started its journey with 4 merchandise within the face care phase, now has over 55 merchandise in complete together with a variety of fragrances and important oils. With an current portfolio of face care, physique care, hair care merchandise, it’s now additionally trying to launch Ayurveda-enriched make-up merchandise.Speaking in regards to the funding in Bella Vita, Lovkesh Kapoor, Managing Partner of Ananta Capital, defined that Bella Vita Organic is taken into account as a disruptor within the business. “We at Ananta have a singular concentrate on investing in passionate founders who’re attempting to construct massive enterprises with a pointy concentrate on unit economics. Aakash and Bella Vita Organic tick all of the bins for us. We had been additionally pleasantly shocked that founders of quite a lot of extra established private care corporations thought-about Bella Vita Organic as a disruptor and a critical challenger model within the business,” he says.Sanjeev Taparia and Ashutosh Taparia from Mumbai-based Taparia household who sponsor  Ananta Capital consider that Ananta will assist Bella Vita Organic attain its subsequent stage of development.“With this funding in Bella Vita Organic, we intend to work with Aakash in constructing an enterprise that every one of us might be pleased with. In our analysis on the D2C private care house we checked out quite a lot of corporations, however Aakash and Bella Vita Organic actually stood out. Our core focus at Ananta is to construct deep and long-term partnerships with the founders of corporations we again. We don’t function as typical non-public fairness funds however extra as working companions. With Aakash, we’re excited to take Bella Vita Organic to its subsequent stage of development,” they added.

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