Flora Beauty Launches Ô (“Awe”) Premium Beauty Brand and Product Line

TORONTO–(BUSINESS WIRE)–Flora Growth Corp. (NASDAQ: FLGC) (“Flora”, “Flora Growth”, or the “Company”), an all-outdoor cultivator and producer of cannabis-derived merchandise and manufacturers, is happy to announce that its Flora Beauty division has formally launched Ô (“Awe”), its premium model and product line designed and marketed by founding accomplice, trend-setter, and international magnificence influencer Paulina Vega. Ô is a model impressed by the superb moments of life, the fantastic thing about the world, its biodiversity, and the wonder that everybody can discover in themselves.

Flora Beauty’s Ô model will cater to the status market and is meant for shoppers who worth custom-made and private experiences. Initially, gross sales are being carried out by means of the model’s e-commerce platform, with gross sales by means of brick-and-mortar shops anticipated by the fourth quarter of 2021. Ô can have moisturizing merchandise for the face, cleansers, masks and eye contour, and has presently launched with the next merchandise:

Anti-aging Moisturizing Cream (50mL & 100mL)

Anti-aging restore Eye Cream (15mL & 30mL)

pH Balanced Facial Cleanser (100mL)

Exfoliating masks for a rejuvenated pores and skin

There are a variety of particular and distinctive elements in every product, with all of them containing naturally clear, full-spectrum CBD sourced from Colombia and fueled by antioxidant properties. The model prioritizes social duty and the atmosphere by means of ingredient transparency, with the intention to cut back using hurtful animal by-products and ecologically unsustainable inputs current in different manufacturers all through the business.

Additionally, Ô can be collaborating on the 18th annual Cosmoprof North America (“CPNA”) occasion on August 29-31, 2021 held on the Mandalay Bay Convention Center in Las Vegas, Nevada. CPNA is the main B2B magnificence exhibition within the Americas, acknowledged for its dynamic progress and distinctive packages. The occasion affords your complete business a possibility to return collectively, make new relationships, and foster collaborations.

“We’re excited to launch Ô and add a premium model to our Flora Beauty portfolio as our group continues executing on constructing globally acknowledged and famend magnificence manufacturers,” mentioned Luis Merchan, President and CEO of Flora Growth. “The complete Flora Beauty portfolio incorporates present-day expectations of shoppers by specializing in high-quality merchandise with natural, pure elements. We’re very keen to please shoppers by introducing thoughtfully formulated merchandise that elicit optimistic experiences and allow shoppers to look higher, really feel higher, and assist them reside holistically more healthy existence by means of conscious practices.”

About Flora Beauty & Paulina Vegas

Flora Beauty is Flora Growth’s magnificence and cosmetics division that produces natural magnificence and skincare merchandise with CBD to assist shoppers restore and thrive. The division presently has two life-style manufacturers that can be produced utilizing Flora’s CBD oil: Mind Naturals & Ô (Awe). Both manufacturers incorporate the present-day expectations of shoppers by specializing in high-quality merchandise with pure elements and prioritizing social duty and the atmosphere.

Paulina Vega is the founding accomplice of the Flora Beauty division and is a famend determine within the style and magnificence business. She is a former Miss Universe (2014) and Miss Colombia (2013) and a proud ambassador for Latin Americans. She has served as a model ambassador for Adidas, Tag-Heuer, perfume manufacturers, and because the face of style homes. Since making her international debut, Mrs. Vega has devoted vital efforts to help social causes all over the world.

About Flora Growth Corp.

Flora is a hashish firm that leverages pure, cost-effective cultivation practices to produce hashish derivatives to its various enterprise divisions of cosmetics, hemp textiles, and meals and beverage. As the operator of one of many largest outside cultivation amenities, Flora strives to market a higher-quality premium product at under market costs. By prioritizing pure elements and value-chain sustainability throughout its portfolio, Flora creates premium merchandise that assist shoppers restore and thrive. Visit www.floragrowth.ca or observe @floragrowthcorp on social media for extra data.

Cautionary Statement Concerning Forward-Looking Statements

This doc accommodates forward-looking statements. In addition, sometimes, we or our representatives could make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future occasions, which we derive from the data presently obtainable to us. Such forward-looking statements relate to future occasions or our future efficiency, together with: our monetary efficiency and projections; our progress in income and earnings; our environmental and sustainability practices and our enterprise prospects and alternatives. You can determine forward-looking statements by these that aren’t historic in nature, notably people who use terminology akin to “could,” “ought to,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the unfavourable of those or comparable phrases. In evaluating these forward-looking statements, you need to contemplate numerous elements, together with: our potential to vary the route of the Company; our potential to maintain tempo with new expertise and altering market wants; and the aggressive atmosphere of our enterprise. These and different elements could trigger our precise outcomes to vary materially from any forward-looking assertion. Forward-looking statements are solely predictions. The forward-looking occasions mentioned on this doc and different statements made sometimes by us or our representatives could not happen, and precise occasions and outcomes could differ materially and are topic to dangers, uncertainties and assumptions about us. We undertake no obligation to publicly replace or revise any forward-looking assertion, whether or not on account of uncertainties and assumptions, or the forward-looking occasions mentioned on this doc and different statements made sometimes by us or our representatives not occurring, besides as could also be required by relevant regulation.

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