Adam Driver is the face of Burberry‘s new perfume, “Hero,” and the web is reacting accordingly. The marketing campaign sees the House of Gucci star strip down to a pair of swim tights (swim leggings?) and dash down a sunset-lit seashore alongside a formidable Friesian horse. The pair then dive into the water and seem to emerge as one, all set to FKA twigs‘s “Two Weeks” (“I quench that thirst,” certainly). To recap: Adam Driver turns into a centaur.
Of course, followers — AKA Twitter — are shedding it over the bizarrely sensual clip. “Adam Driver is the most well liked man whose whole physique appears to be like like a shoulder,” TV author Carey O’Donnell posted on Twitter. Other netizens riffed on the marketing campaign’s equestrian theme — @palesgf captioned a video of a girl galloping round on all fours, “pretending to be a horse so adam driver can experience me too.” Even Netflix weighed in on the thirst-inducing video, commenting, “Adam Driver pulling off shirtless hunk and cute nerd = vary”
“I needed Burberry Hero to encapsulate fashionable masculinity, to play on the essence of primal human and natural instincts, channelling the duality between energy and sensitivity,” Creative Director Riccardo Tisci mentioned of his first perfume for the British home. “[Driver] has this unbelievable depth in articulating what masculinity means in the present day — how energy could be delicate, and feelings can empower.”
To Tisci, up to date masculinity smells like wooden. Developed by perfumer Aurélien Guichard, “Hero” contains a coronary heart of cedar from Virginia, the Atlas Mountains and the Himalayas, heightened with notes of juniper and black pepper.
In a press launch, Driver commented fairly briefly on the marketing campaign: “I’m very joyful to be working with Burberry on the Burberry Hero perfume marketing campaign, and with designer Riccardo Tisci in representing his first perfume for the model.” We stan a concise king.
https://hypebae.com/2021/7/adam-driver-burberry-hero-campaign-centaur-cologne-fragrance-twitter-fan-reactions
