Chanel has unveiled two Factory 5 activations at Paris and Istanbul Airports. Pictured above is the Factory 5 pop-up at Paris Charles de Gaulle Airport, launched in partnership with Société de Distribution Aéroportuaire.
Chanel Factory 5, which was launched to have fun 100 years of Chanel N°5, combines operate with luxurious
French luxurious home Chanel has launched the Factory 5 centennial anniversary collection in Paris Charles de Gaulle Airport and Istanbul Airport for a restricted run this summer time.
The restricted-version vary, which provides 17 totally different magnificence and perfume merchandise, celebrates 100 years of the long-lasting Chanel N°5 perfume.
The pop-artwork impressed line is showcased in a playful ‘manufacturing unit’ retail idea, which seeks to recreate the Chanel manufacturing course of for public viewing.
According to the model, the economic pop-ups have been imagined as ‘theme parks devoted to N°5’, mixing the monochromatic model identification of Chanel N°5 with the daring colors of pop artwork.
To have fun the milestone launch, Chanel has partnered with the Société de Distribution Aéroportuaire [a joint venture between Paris Aéroports and Lagardère Travel Retail] to host the hanging Chanel Factory 5 pop-up in the Terminal 2F gates F41-F56 at Paris Roissy Charles de Gaulle Airport. It was formally opened on 1 July and will run till 28 July.
The maison has additionally partnered with Gebr. Heinemann and Unifree Duty Free to unveil the Factory 5 activation throughout the International Departures Zone of Istanbul Airport. The pop-up is open 24/7 and provides an interactive and immersive Chanel N°5 expertise. It was formally launched on 5 July and will run till 31 August.
The hanging Factory 5 pop-up presents a playful behind-the-scenes take a look at the mechanical manufacturing processes of every product in the vary. Pictured above is the Factory 5 pop-up at Istanbul Airport.
The Chanel Factory N°5 collection can also be obtainable in key airports in Munich, Madrid, Dubai and Amsterdam.
Launched a century in the past, Chanel N°5 has withstood the check of time, turning into one of many world’s most iconic fragrances. The Chanel Factory 5 collection pays homage to N°5 and represents a return to the necessities of luxurious.
The line additionally marks a return to the unique packaging of the N°5 scent. When it was initially launched, Chanel N°5 was packaged in a easy laboratory bottle, a purposeful object that rapidly turned an icon in the world of perfume.
Luxury in on a regular basis life: The restricted-version vary includes 17 totally different on a regular basis objects, reimagined by means of a pop-artwork lens and infused with the Chanel N°5 scent
Head of Global Creative Resources Fragrance and Beauty Thomas du Pré de Saint Maur stated: “There will be as a lot worth in merchandise that we use commonly as in merchandise that we use for very particular events. It’s all in regards to the expertise these merchandise provide you with.
“Body oil in a burette, bathtub tablets in a tea tin — by reusing 17 on a regular basis objects in this collection, N°5 has subverted their features, demonstrating as soon as once more that luxurious is in the expertise now we have of issues.”
The extremely-trendy collection options a wide range of on a regular basis objects, infused with the N°5 perfume and packaged in pop artwork-impressed packaging that references the unique N°5 flaçon.
The idea behind the anniversary vary is to reconnect performance and luxurious, reworking on a regular basis objects into fascinating luxurious objects.
In addition, the collection takes design cues from pop-artwork, which turns on a regular basis objects into artistic endeavors. The line’s immersive manufacturing unit retailer idea — a nod to Andy Warhol’s personal ‘The Factory’ Studio — presents the Chanel objects as they transfer from mechanical conveyor belts to the arms of Chanel’s expert on-website Beauty Advisors.
“As N°5 celebrates its a centesimal anniversary, Chanel Factory 5 additionally reminds us that youth is above all a mind-set: daring to take a step to the aspect, to have the liberty to be oneself regardless of conference, to not take oneself critically, to be gentle with out being frivolous. To have the audacity to want the youth of creativeness to the oldness of behavior. That’s what this collection says to us,” added Pré de Saint Maur.
The milestone Chanel Factory 5 launch is supported by sequence of interactive pop-ups internationally’s largest cities. Customers comply with the manufacturing course of by means of varied workstations, concluding with playful product demonstrations led by Chanel Beauty advisors.
As an added O2O component, the Factory 5 expertise is on the market digitally for individuals who are unable to go to the pop-ups in individual.
Those who’re unable to go to the Chanel Factory 5 pop-ups can benefit from the expertise digitally at chanel.com
Click right here to go to the web Chanel Factory 5 Experience