Chanel Factory 5, the retail areas the place customers can buy the merchandise, visually depict “the intersection between robotic precision and human talent” in keeping with the French home, with merchandise passing by on conveyor belts. “The concept is to immerse folks in a manufacturing unit environment and provides them a sensational expertise. We have taken the idea of Chanel Factory 5 to the intense in these pop-ups, that are designed as ‘theme parks’ devoted to N°5 and this restricted version assortment. The staging gives the chance to find the merchandise, from their design and transformation within the manufacturing unit to their use by entertaining stagings and animations,” du Pré de Saint Maur provides. The set up has not solely been arrange in Paris, however cities throughout the globe corresponding to London, Hong Kong, Monterrey, Taiwan, and Singapore. For these unable to attend in individual, there might be a digital expertise possibility, whereas within the U.S., Chanel has partnered with Saks Fifth Avenue as its sole wholesale distributor, each on its bodily and on-line platforms.
The digitally activated area has additionally proved common with different manufacturers, from Penhaligon’s QR code-activated perfume profiling device to Ralph Lauren’s digital actuality membership launched in tandem with its latest perfume. The perfume market’s difficult previous 12 months, and the compelled digital migration for a largely bodily retail space-led business, has additionally birthed thrilling new alternatives for branding growth. Chanel Factory 5 is providing up the prototype.
