Alberto Balsam is mounting a challenge to Garnier with its personal vary of plastic-free shampoo bars.
The Unilever model has created a trio of bars: Sunkissed Raspberry, Nourishing Coconut & Lychee and Juicy Green Apple (rsp: £2.50/75g).
They have been “straightforward lathering” and contained argan oil and pure important oils to nourishes and situation hair, whereas offering “24 hours of scrumptious fruity perfume”, mentioned Alberto Balsam.
The bars are packaged in 100% recyclable FSC-certified cardboard packaging and final up to 70% longer than a regular 250ml bottle of liquid shampoo, the model claimed.
They have rolled into Asda, with listings at Tesco, Morrisons, Co-op and Savers to observe later this month.
This was the Unilever-owned model’s largest innovation in 10 years, it mentioned.
It got here as half of its mission to guarantee sustainability in haircare was accessible to all with new and inexpensive improvements, it added.
Unilever UK&I advertising and marketing director Carly Burford mentioned the launch would make “sustainable decisions simpler for all of the household while delivering an incredible haircare expertise”.
It follows the launch of Garnier Ultimate Blends Shampoo Bars in November 2020.
At the time, the L’Oréal-owned model claimed it was the primary main mass magnificence model to provide an alternate to liquid shampoo merchandise, with zero plastic waste.
Alberto Balsam’s transfer into shampoo bars comes amid Unilever’s ongoing dedication to halve its use of virgin plastic in its packaging by 2025.
Since June 2021, all of the model’s liquid shampoos and conditioners have been packaged in 50% PCR bottles.
https://www.thegrocer.co.uk/new-product-development/alberto-balsam-to-challenge-garnier-with-trio-of-plastic-free-shampoo-bars/657881.article
